Blog Archives

Digital Marketing: Rethinking the Paid, Owned, Earned model




In his presentation, “The DigiMarketing Imperative”, Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach. “The core of the






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Posted in Social Media, The Future of Selling

Facebook Timeline: From Migration to Adoption


















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Posted in Social Media

Social@Ogilvy to transform business solutions




Ogilvy & Mather Launches New Cross-Discipline Social Media Practice   Read about it in the New York Times. New York, NY, February 13, 2012 — Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of






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Posted in Social Media

Brands & the New Era of YouTube




Do Not Redesign Your YouTube Channel Until You Read This We are on the cusp of a new phase in the life of Google’s video juggernaut YouTube; a phase that adds significant benefits for brands that have adopted digital content






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Posted in Social Media

The changing consumer mindset

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In the last few years there has been a behavioral change among people due to the ever-increasing, widely available and socially-charged technology tools. Whether it be through social media sites, mobile phone apps, personal computers or tablets, people are connected






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Posted in Social Media

Does Social Media Exposure Increase Sales?




Is exposure to social content – on online social sites like Facebook and Twitter – effective in rapidly shaping brand perceptions or driving sales? To help answer this question, Ogilvy and ChatThreads enlisted approximately 400 US restaurant consumers who tracked






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Posted in Great Selling Examples, Social Media

Ogilvy Digital Labs: Making Music Matter




On September 9th, 2011, Ogilvy London hosted Lab Day Live in an effort to make music matter as much to brands as it does to consumers. The insides of the Ogilvy London offices were transformed to accommodate three different stages






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Posted in Social Media

Unlocking the Full Value of Customers




A New Approach from Direct Marketing Agency, OgilvyOne Worldwide Most companies fail to appreciate the full value that customers can bring to their business. They see a customer as a single transaction or a small series of transactions. They undervalue






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Posted in The Future of Selling

The B2B Buyer Journey Is a Social One




The buyer journey begins earlier and earlier. Even before a buyer knows they will be a “buyer” they are researching a need via Google, reading what their peers are struggling with, and forming ideas for how to overcome problems or






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Posted in Social Media, The Future of Selling

What if the Chinese Internet Goes Global?




Dear world, could you imagine swapping your Twitter account for Sina’s Weibo, Facebook for RenRen and using Baidu to search instead of Google? What about watching some videos on Youku or Tudou for a change instead of YouTube? Taobao is






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Posted in Social Media