Blog Archives

The Digital Social Contract

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OgilvyOne and Victorious uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.






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Is Twitter Leading Brands Astray?

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How can brands better understand the demographics of the social conversation on Twitter?











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Posted in Social Media

Your Social Media Strategy Should Include Video

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If you missed the memo, video content is king.











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Build Your Audience, Build Customer Engagement

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If Brands build their audience the benefits pay off with increased brand relevancy and deep customer engagement.











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Posted in Customer Engagement, Social Media

The Five Rules Of Creating A Social Media Strategy

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Businesses are failing to effectively use social media to engage their customers at pivotal moments in the customer journey.











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Posted in Social Media

Leveraging Data into Social ROI

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Using data in the right ways can yield substantial rises in marketing efficiency, securing the same or better results for the same or less cost.











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Measure your online marketing know-how

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Social media marketing is crying out for a uniformed measurement process.











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Posted in Social Media

Big data and social networks enable a new system of engagement.

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How data can bring better social media engagement.











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Posted in Customer Engagement, Social Media

How to improve your social media strategy

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The importance of social media cannot be understated: it can help your marketing strategy. Here are some tips to help improve yours.











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Storytelling: Defining the Narrative

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Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important.











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