Blog Archives

Civility Coming To Comments Section?

Many of us are simply worn out with the battles taking place in comments sections across social media. We’re all for a healthy debate, but – as community managers – when debates turn to bullying we have to know how to moderate the conversation. YouTube is the platform stealing the show for us this week, making our jobs – and the jobs of its creators – far simpler with the release of new tools that will help identify inappropriate comments and allow creators to review (with the hope of cleaning up abusive conversations).

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Posted in Social Media

Social CRM: Generating Revenue Through Social Channels

Last week at DMA’s 2016 &THEN conference, we had the opportunity to share how the Social.Lab team at Ogilvy uses the principles of Social CRM to engage potential customers throughout the customer journey and ultimately to a transaction

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Posted in Social Media

Why your next B2B campaign needs video

B2B brands are beginning to realize the impact the right video can have, not only in the short term but longer term, to their brand as a whole.

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Posted in B2B

Instagram Stories: 5 Implications for Brands

Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips.

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Posted in Great Creative that Sells, Social Media

Creating Value For Influencers And Brands

Successful digital influencer work is based on building deep relationships that matter.

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Posted in Great Creative that Sells

How to Partner with a YouTube Creator

At this year’s VidCon, many conversations focused on how brands can work with a YouTube Creator. Here’s how.

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Posted in Commerce, Social Media

Should Marketers Focus On Snapchat?

Snapchat for advertising: it’s good, but it’s not great.

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Posted in Social Media

VidCon 2016: Best Practices for Brands

Key takeaways for brands from VidCon 2016

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Posted in Great Creative that Sells

The Challenges of Merging Technology and Creativity

What are the challenges and opportunities of producing creative in a world driven by rapid advancements in technology?

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Posted in Digital Innovation, Great Creative that Sells

Marketing in the age of disruptors

Key insights from “Connect. The Ogilvy Telco Conference.”

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Posted in Customer Engagement, Digital Innovation
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