Blog Archives

Follow in your customers’ digital footprints

Research Online and Buy Online or Offline (ROBO) – Growing importance of digital data in analytical targeting tools It is estimated that 89% of US consumers started shopping online during last year’s Thanksgiving and Christmas holidays. Also, the number of

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Posted in Mobile Retail

Twitter Lists: A Great Social Media Strategy

  3 Tactics For Using Twitter Lists To Save Time, Build Relationships Faster and Sell More I have to confess that I’m a huge fan of Twitter. I love the Tweeps, I love the insights and I love putting “Tw”

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Posted in Social Media

Learn Expert Strategies for Using Social Media to Sell More, Faster

Watch this WebEx video to hear from sales experts on the latest strategies to use social media to sell more, faster. Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, moderates viewpoints from three distinguished panelists: Barbara Weaver Smith, Founder &

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Posted in The Future of Selling

Sales experts discuss the Future of Selling

Todd Herman, the winner of the World’s Greatest Salesperson contest, speaks to industry experts about the Future of Selling. Listen to David Hernandez, Amilya Antonetti, Dan Waldschmidt, Jen Groover and Richard Bravman as they share their thoughts on Social Selling.

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Posted in Sales Interview Series, The Future of Selling

Watch highlights from The Future of Selling

For the time-strapped among us, here’s a 3 minute video capturing the highlights of “The Future of Selling” presentation delivered by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide. Click below to view the video. Brian Fetherstonhaugh on The Future

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Posted in The Future of Selling

“The Future of Selling” is here

We’re pleased to share the latest thought leadership from OgilvyOne Worldwide, a new white paper entitled “The Future of Selling.” View the white paper or to download the printable PDF, click the red link directly below. The Future of Selling

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Posted in The Future of Selling

Do you have Behavioral Economics in your toolbox?

I saw a terrific presentation on Friday by my colleague, Rory Sutherland, the Vice Chairman of Ogilvy & Mather UK. Rory is an extraordinary combination of creative-strategist-futurist-humorist. If you ever get a chance to read his blog or hear him

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Posted in The Future of Selling