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Three Key Takeaways from the NRF BIG Show

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Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:






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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

The Physical Web Will Impact Marketing: Are You Ready?

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The days of marketers solely focusing on direct marketing or online marketing are over.











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Posted in Data Driven Marketing, Mobile Marketing