Blog Archives

Content: Marketing of Tomorrow

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Making content central to marketing, and always putting the customer first, will be critical for marketers’ success this year.






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Posted in Customer Engagement

Build Your Audience, Build Customer Engagement

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If Brands build their audience the benefits pay off with increased brand relevancy and deep customer engagement.











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Posted in Customer Engagement, Social Media

Show me the money: how engaging content can directly drive revenue

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Real-time marketing is much more than being able to lob a speedy cultural retort.











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Posted in Customer Engagement, Sexy Little Numbers

Why Brands Must Think Like Software Companies

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We looked beyond our changing relationship with data to examine how companies will need to fundamentally rethink how they operate.











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Posted in Data Driven Marketing

Personal Data Will Become Our Personal Currency

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Consumers, more aware of their own data than ever before, will also be more aware of the value inherent in it.











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Posted in Data Driven Marketing

The Five Rules Of Creating A Social Media Strategy

Social Media Strategy






Businesses are failing to effectively use social media to engage their customers at pivotal moments in the customer journey.











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Posted in Social Media

OgilvyOne China Cited As A Leader In China Digital Agencies Evaluation By Independent Research Firm

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OgilvyOne has been named a Leader in the newly released independent report “The Forrester Wave™: Digital Agencies in China – Strategy and Execution, Q1 2015.”











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Posted in Customer Engagement, Digital Innovation

Video Strategy Trends to Watch in 2015

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2015 will be a year of reckoning for video strategies across a wide swath of brands, as a maturing marketplace increases business expectations for customer engagement, content effectiveness and clear ROI.











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Posted in Commerce, Customer Engagement

Providing the Right Content to Your Customers

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Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.











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Posted in Customer Engagement

How to improve customer engagement through social

Social Value Benchmark






Ask anyone who works in social and they’ll inevitably tell you that they want deeper, richer customer engagement. But look at the activities that companies undertake in social and it’s not at all clear that they are engaging in the right places.











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Posted in Customer Engagement, Social Media