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OgilvyOne boss Brian Fetherstonhaugh talks careers

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Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.






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Career Rocket Fuel: here’s what you really need to get right about work

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Brian Fetherstonhaugh, Chairman and CEO for OgilvyOne Worldwide, spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work life, designed with long-term success in mind.











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The Four Key Principles of Direct Response Marketing

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In order for direct response to not only survive but flourish in the ever-demanding 21st century, it needs reframing. And, as with any successful reframing exercise, we need to widen the lens we use to view direct response.











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Posted in Great Selling Examples

The truth about eCommerce marketing today

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You know the old saying, about how numbers don’t lie? Here’s the thing about eCommerce today: The numbers don’t always tell the full story, either.











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Posted in Commerce, Data Driven Marketing

5 Reasons Why A Career In eCommerce Is Hot Right Now | Digital Marketing Careers

5 Reasons






Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.











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Posted in Commerce

The Importance of Real-Time Insights

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Sean Muzzy, CEO North America for Neo@Ogilvy discusses marketing across the many devices consumers now use and the importance of real-time insights.











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Posted in Data Driven Marketing

Making Continuous Commerce into “Intimate Commerce”

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In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.











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Posted in Commerce

Mind the gap: Mobile and in-store commerce should have the same standards

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If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.











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Posted in Commerce

Want More Revenue? Get a Chief Data Officer in Your Corner

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The hype around “big data” is doing a disservice to the industry because it focuses too many of us on technology and data volume and not what is important, saysTodd Cullen, Chief Data Officer at Ogilvy & Mather.











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Posted in Data Driven Marketing

Is advertising the problem? Or is advertising the solution?

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There is a universally held belief that advertising makes people want more things. This may indeed be true. But an equally important (and perhaps even more lucrative) use of advertising is to make people content with less.











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Posted in Great Selling Examples