Blog Archives

Social That Sells


Likes? Shares? Engagement rate? Click-throughs? Leads? How do you measure the ROI of social media?

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Posted in Social Media

How To Produce Effective Marketing


Corporate infrastructure must be reengineered if brands are to thrive in the digital age.

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Posted in Digital Innovation

The Dollars And Sense Of Mobile Connectivity

OgilvyOne mobile

There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.

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Posted in Mobile Marketing, Mobile Retail

Retail success with male customers


The modern man has retail preferences—and strong ones.

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Posted in Commerce, Retail, Sexy Little Numbers

Falling in Love with Artificial Intelligence

OgilvyOne Worldwide

The more personal we get, the more we build relationships with customers that can withstand the test of time.

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Posted in Digital Innovation, Sexy Little Numbers

Personalization isn’t the future, it’s now


Here are some takeways on how retailers can approach personalization (and drive ROI).

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Posted in Commerce, Retail

Why Retail Needs To Catch Up With Technology


Retail brands need to keep up with, and learn from, technology brands.

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Posted in Commerce, Retail

The Supermarket of the Future


In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.

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Posted in Commerce, Retail, The Future of Selling

How To Build A Proper Loyalty Strategy


Retail innovators are building true loyalty by taking the focus off rewards.

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Posted in Retail

The Social Media Marketing Basics

Seven ways you can get serious about your social media strategy.

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Posted in Social Media