Social media marketing is crying out for a uniformed measurement process.
The Ogilvy Digital Labs in London takes a look at some of the big consumer marketing trends happening in 2014 and beyond.
Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.
Brian Fetherstonhaugh, Chairman and CEO for OgilvyOne Worldwide, spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work life, designed with long-term success in mind.
In order for direct response to not only survive but flourish in the ever-demanding 21st century, it needs reframing. And, as with any successful reframing exercise, we need to widen the lens we use to view direct response.
You know the old saying, about how numbers don’t lie? Here’s the thing about eCommerce today: The numbers don’t always tell the full story, either.
Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.
Sean Muzzy, CEO North America for Neo@Ogilvy discusses marketing across the many devices consumers now use and the importance of real-time insights.
In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.