OgilvyOne New York sat down with our local social media expert, Benjamin Snyers, for a quick chat about the future of social media. OO: What was hot in 2015 and how is that forecasted to change in 2016? Snyers: 2015…
What Brands Can Learn from Top Music Marketers, from Adele to Drake
When it comes to retail, consumer needs haven’t changed, their expectations have.
It is often felt that consumer issues faced in the B2C world are not necessarily the same issues that marketers face in the B2B world.
With the increasing importance organizations are placing on technology to solve their problems – not to mention the money being spent – far more rigor must be placed on getting the most out of their marketing technology investments.
The latest mobile trends and their wide-ranging impact to marketers across a number of industries.
The nature of marketing and sales activity has changed too and now revolves more around the customer experience and journey.
Here are the five mistakes that B2B marketers must avoid at all costs when using Linkedin and how to avoid committing them.