Blog Archives

Twitter in 2016 and beyond

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Twitter is changing. It’s no longer about what is said. It is about what is read.






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Posted in Social Media

5 ways to engage and keep your B2B customers

OgilvyOne B2B customers






B2B brands are often terrible at the basics of customer communication and engagement. So how can we get back on track?











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Posted in B2B, Customer Engagement

Contextual Data in B2B Marketing

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Using contextual data to improve marketing performance and be more versatile with content is the ‘shiny new thing.’











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Posted in B2B

Insights From Mobile World Congress 2016

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This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.











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Posted in Commerce, Mobile Marketing, Mobile Retail

Social That Sells

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Likes? Shares? Engagement rate? Click-throughs? Leads? How do you measure the ROI of social media?











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Posted in Social Media

How To Produce Effective Marketing

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Corporate infrastructure must be reengineered if brands are to thrive in the digital age.











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Posted in Digital Innovation

The Dollars And Sense Of Mobile Connectivity

OgilvyOne mobile






There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.











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Posted in Mobile Marketing, Mobile Retail

Retail success with male customers

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The modern man has retail preferences—and strong ones.











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Posted in Commerce, Retail, Sexy Little Numbers

Falling in Love with Artificial Intelligence

OgilvyOne Worldwide






The more personal we get, the more we build relationships with customers that can withstand the test of time.











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Posted in Digital Innovation, Sexy Little Numbers

Personalization isn’t the future, it’s now

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Here are some takeways on how retailers can approach personalization (and drive ROI).











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Posted in Commerce, Retail