Blog Archives

Personalization isn’t the future, it’s now

Personalization-Driven-by-CRM-Data-and-Behaviors1



Here are some takeways on how retailers can approach personalization (and drive ROI).






Tagged with: , , , ,
Posted in Commerce, Retail

Why Retail Needs To Catch Up With Technology

e515efb14fd2eea7494b0d1cfd9dab60_shutterstock_173332043-863-430-c






Retail brands need to keep up with, and learn from, technology brands.











Tagged with: , , ,
Posted in Commerce, Retail

The Supermarket of the Future

future-grocery-store-1-768x307






In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.











Tagged with: , , ,
Posted in Commerce, Retail, The Future of Selling

How To Build A Proper Loyalty Strategy

loyalty






Retail innovators are building true loyalty by taking the focus off rewards.











Tagged with: , , ,
Posted in Retail

The Social Media Marketing Basics







Seven ways you can get serious about your social media strategy.











Tagged with: , , ,
Posted in Social Media

Digital transformation comes of age

digital_identity






Many see digital transformation as revitalizing their infrastructure to create the modern business, whereas others see it as the way to engage customers.











Tagged with: , ,
Posted in Digital Innovation

Marketing Lessons from CES 2016

2000px-CES_logo.svg_






The key insights and industry-changing trends that you need to know from CES 2016.











Tagged with: , ,
Posted in Digital Innovation

Marketing & Sales Collaboration Done Right

Screen Shot 2016-01-08 at 2.01.19 PM






Organizations that figure out how to bridge the gap between sales & marketing hold a significant advantage in today’s hypercompetitive marketplace.











Tagged with: , , ,
Posted in Great Selling Examples

Data-Driven Marketing: Creativity vs Analytics

blue contact






In advertising agencies we almost always define analytics and creatives by their place on the left brain / right brain spectrum.











Tagged with: , , ,
Posted in Data Driven Marketing

Key Digital Trends for 2016

Screen-Shot-2015-12-16-at-11.06.29






What are the things that you – as a client, agency, technology or platform partner – should be thinking about as we head into the New Year?











Tagged with: , , ,
Posted in Digital Innovation