Blog Archives

Personalization isn’t the future, it’s now


Here are some takeways on how retailers can approach personalization (and drive ROI).

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Posted in Commerce, Retail

Why Retail Needs To Catch Up With Technology


Retail brands need to keep up with, and learn from, technology brands.

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Posted in Commerce, Retail

The Supermarket of the Future


In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.

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Posted in Commerce, Retail, The Future of Selling

How To Build A Proper Loyalty Strategy


Retail innovators are building true loyalty by taking the focus off rewards.

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Posted in Retail

The Social Media Marketing Basics

Seven ways you can get serious about your social media strategy.

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Posted in Social Media

Digital transformation comes of age


Many see digital transformation as revitalizing their infrastructure to create the modern business, whereas others see it as the way to engage customers.

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Posted in Digital Innovation

Marketing Lessons from CES 2016


The key insights and industry-changing trends that you need to know from CES 2016.

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Posted in Digital Innovation

Marketing & Sales Collaboration Done Right

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Organizations that figure out how to bridge the gap between sales & marketing hold a significant advantage in today’s hypercompetitive marketplace.

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Posted in Great Selling Examples

Data-Driven Marketing: Creativity vs Analytics

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In advertising agencies we almost always define analytics and creatives by their place on the left brain / right brain spectrum.

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Posted in Data Driven Marketing

Key Digital Trends for 2016


What are the things that you – as a client, agency, technology or platform partner – should be thinking about as we head into the New Year?

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Posted in Digital Innovation