Blog Archives

Social That Sells

social-selling-01



Likes? Shares? Engagement rate? Click-throughs? Leads? How do you measure the ROI of social media?






Tagged with: , , ,
Posted in Social Media

How To Produce Effective Marketing

engineering-pictures-12






Corporate infrastructure must be reengineered if brands are to thrive in the digital age.











Tagged with: , , ,
Posted in Digital Innovation

The Dollars And Sense Of Mobile Connectivity

OgilvyOne mobile






There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.











Tagged with: , , , , ,
Posted in Mobile Marketing, Mobile Retail

Retail success with male customers

image1-1






The modern man has retail preferences—and strong ones.











Tagged with: , , , , ,
Posted in Commerce, Retail, Sexy Little Numbers

Falling in Love with Artificial Intelligence

OgilvyOne Worldwide






The more personal we get, the more we build relationships with customers that can withstand the test of time.











Tagged with: , , , ,
Posted in Digital Innovation, Sexy Little Numbers

Personalization isn’t the future, it’s now

Personalization-Driven-by-CRM-Data-and-Behaviors1






Here are some takeways on how retailers can approach personalization (and drive ROI).











Tagged with: , , , ,
Posted in Commerce, Retail

Why Retail Needs To Catch Up With Technology

e515efb14fd2eea7494b0d1cfd9dab60_shutterstock_173332043-863-430-c






Retail brands need to keep up with, and learn from, technology brands.











Tagged with: , , ,
Posted in Commerce, Retail

The Supermarket of the Future

future-grocery-store-1-768x307






In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.











Tagged with: , , ,
Posted in Commerce, Retail, The Future of Selling

How To Build A Proper Loyalty Strategy

loyalty






Retail innovators are building true loyalty by taking the focus off rewards.











Tagged with: , , ,
Posted in Retail

The Social Media Marketing Basics







Seven ways you can get serious about your social media strategy.











Tagged with: , , ,
Posted in Social Media