Twitter is changing. It’s no longer about what is said. It is about what is read.
B2B brands are often terrible at the basics of customer communication and engagement. So how can we get back on track?
Using contextual data to improve marketing performance and be more versatile with content is the ‘shiny new thing.’
This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.
Corporate infrastructure must be reengineered if brands are to thrive in the digital age.
There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.
The modern man has retail preferences—and strong ones.
The more personal we get, the more we build relationships with customers that can withstand the test of time.
Here are some takeways on how retailers can approach personalization (and drive ROI).