Likes? Shares? Engagement rate? Click-throughs? Leads? How do you measure the ROI of social media?
Corporate infrastructure must be reengineered if brands are to thrive in the digital age.
There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.
The modern man has retail preferences—and strong ones.
The more personal we get, the more we build relationships with customers that can withstand the test of time.
Here are some takeways on how retailers can approach personalization (and drive ROI).
Retail brands need to keep up with, and learn from, technology brands.
In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.
Retail innovators are building true loyalty by taking the focus off rewards.