Blog Archives

The Three Dimensions of Customer Loyalty


As performance marketers have known for decades, loyalty marketing, the act of increasing customer value by focusing efforts on your existing customers, can be a powerful driver of company growth.

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Posted in Customer Engagement

Ogilvy Digital Labs Report: Living with Google Glass


Does Google Glass have the potential to become as ubiquitous as the mobile phone? Will Harvey, Creative Technologist for Ogilvy Digital Labs in London, experimented for two weeks with Google Glass and documented his findings.

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Posted in Digital Innovation

Leveraging Data into Social ROI


Using data in the right ways can yield substantial rises in marketing efficiency, securing the same or better results for the same or less cost.

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Posted in Social Media

Customer Value Management: Big implications through little interactions


Smart marketers love data; it helps us get to know our customer better and communicate on a more personal level, and happily this treasured data is readily available.

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Posted in Customer Engagement, Data Driven Marketing

Measure your online marketing know-how


Social media marketing is crying out for a uniformed measurement process.

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Posted in Social Media

Your new digital strategy: turn employees into influencers


Brands continually look for strategic ways to spread their content. They are seemingly unaware, though, that the most powerful promoters might be sitting in the cubicles next to them.

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Posted in Social Media

Marketing Trends for Consumers in 2014


The Ogilvy Digital Labs in London takes a look at some of the big consumer marketing trends happening in 2014 and beyond.

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Posted in Commerce, Digital Innovation

OgilvyOne boss Brian Fetherstonhaugh talks careers


Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.

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Posted in Careers

Career Rocket Fuel: here’s what you really need to get right about work


Brian Fetherstonhaugh, Chairman and CEO for OgilvyOne Worldwide, spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work life, designed with long-term success in mind.

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Posted in Careers

The Four Key Principles of Direct Response Marketing


In order for direct response to not only survive but flourish in the ever-demanding 21st century, it needs reframing. And, as with any successful reframing exercise, we need to widen the lens we use to view direct response.

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Posted in Great Selling Examples