Blog Archives

B2B Marketing on LinkedIn

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Here are the five mistakes that B2B marketers must avoid at all costs when using Linkedin and how to avoid committing them.






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Posted in Data Driven Marketing

How Your Brand Can Achieve Customer Engagement

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The new consumer is paying a lot of attention to content that engages their interests, they just aren’t doing it much through traditional media channels.











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Posted in Customer Engagement, Digital Innovation

What makes a brand valuable to consumers in the 21st century?

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What makes a brand valuable to consumers in the 21st century comes down to wide mix of factors.











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Posted in Commerce

7 Deadly Sins of Selling

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Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.











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Posted in Great Selling Examples, The Future of Selling

How to Use Data Visualization

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Key Performance Indicators and their accompanying Data Visualizations leave a lot to be desired and often leave users unclear on how to actually impact outcomes or improve performance.











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Posted in Data Driven Marketing

What is your digital strategy?

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Digital strategy, while a common need, is not a common language.











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Posted in Digital Innovation

Your Social Media Strategy Should Include Video

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If you missed the memo, video content is king.











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Posted in Social Media

Key Trends of Digital Marketing

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Get to know your customer better by learning about some of the key trends happening in digital marketing.











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Posted in Customer Engagement, The Future of Selling

Content: Marketing of Tomorrow

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Making content central to marketing, and always putting the customer first, will be critical for marketers’ success this year.











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Posted in Customer Engagement

Build Your Audience, Build Customer Engagement

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If Brands build their audience the benefits pay off with increased brand relevancy and deep customer engagement.











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Posted in Customer Engagement, Social Media
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