Blog Archives

Five Tips For Maximizing Your Marketing Technology Investment


With the increasing importance organizations are placing on technology to solve their problems – not to mention the money being spent – far more rigor must be placed on getting the most out of their marketing technology investments.

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Posted in Data Driven Marketing

How Mobile Trends Impact Marketers


The latest mobile trends and their wide-ranging impact to marketers across a number of industries.

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Posted in Mobile Marketing, Mobile Retail

Sales versus Marketing: Who Owns the Customer?


The nature of marketing and sales activity has changed too and now revolves more around the customer experience and journey.

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Posted in Customer Engagement

B2B Marketing on LinkedIn


Here are the five mistakes that B2B marketers must avoid at all costs when using Linkedin and how to avoid committing them.

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Posted in Data Driven Marketing

How Your Brand Can Achieve Customer Engagement


The new consumer is paying a lot of attention to content that engages their interests, they just aren’t doing it much through traditional media channels.

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Posted in Customer Engagement, Digital Innovation

What makes a brand valuable to consumers in the 21st century?


What makes a brand valuable to consumers in the 21st century comes down to wide mix of factors.

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Posted in Commerce

7 Deadly Sins of Selling

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Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.

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Posted in Great Selling Examples, The Future of Selling

How to Use Data Visualization


Key Performance Indicators and their accompanying Data Visualizations leave a lot to be desired and often leave users unclear on how to actually impact outcomes or improve performance.

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Posted in Data Driven Marketing

What is your digital strategy?


Digital strategy, while a common need, is not a common language.

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Posted in Digital Innovation

Your Social Media Strategy Should Include Video


If you missed the memo, video content is king.

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Posted in Social Media
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