Greg Flory makes sense of the chaos created by the collision of technology, vision, globalization, the rapidly advancing future, and the rippling impact of mobile innovation on adjacent industries and technologies at Mobile World Congress in Barcelona.
Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.
On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from
People are using voice services a lot more than they did. But is there a limit on how big they can get? Yes. There are a lot of situations when people don’t want to use voice controls. People don’t want to talk to computers, when they are in front of other people. This is why live chat on websites works well – it allows people to do personal business while at work.
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.