Blog Archives

The Current State of Mobile

Bottle Rocket mobile



Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.






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Posted in Mobile Marketing, Mobile Retail

The Dollars And Sense Of Mobile Connectivity

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There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.











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Posted in Mobile Marketing, Mobile Retail

Retail success with male customers

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The modern man has retail preferences—and strong ones.











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Posted in Commerce, Retail, Sexy Little Numbers

Top 5 Advertising and Technology Trends for 2015

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At the recent #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from startups, enterprises, media and agencies, they predicted some of the technology trends to watch for next year. Here are a few.











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Posted in Digital Innovation

How to Create Meaningful, Impactful Mobile Platforms

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The key to successful mobile platforms is simplicity and focus.











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Posted in Commerce, Mobile Retail

Making Continuous Commerce into “Intimate Commerce”

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In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.











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Posted in Commerce

Making the most of mobile in B2B




With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers. In this presentation, Julie outlines six key pointers for






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Posted in Mobile Marketing

New mobile tactics for reaching holiday shoppers




As we say goodbye to summer and welcome fall with open arms, it could only mean one thing – the holiday season is right around the corner! It’s that time when marketers and retailers may be looking for innovative and






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Posted in Mobile Retail

From Armed to Charmed – Now on SlideShare




You’ve read the whitepaper, now check out highlights of key findings from the OgilvyOne/OgilvyAction mobile shopper research in this presentation, “From Armed to Charmed.” The Mobile Shopper – From Armed to Charmed presentation View more presentations from Ogilvy & Mather






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Posted in Mobile Marketing, Mobile Retail

The New Mobile Shopper: From Armed to Charmed




OgilvyOne and OgilvyAction Launch Research-Driven White Paper We set out to discover how the growing penetration of Smartphones influences the way people build brand preference and select, purchase and experience products. The findings form the basis of a new, research-driven






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Posted in Mobile Marketing, Mobile Retail