Blog Archives

The Supermarket of the Future

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In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.






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Posted in Commerce, Retail, The Future of Selling

Engaging the new retail consumer

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When it comes to retail, consumer needs haven’t changed, their expectations have.











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Posted in Commerce, Mobile Retail, The Future of Selling

How Mobile Trends Impact Marketers

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The latest mobile trends and their wide-ranging impact to marketers across a number of industries.











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Posted in Mobile Marketing, Mobile Retail

Top 5 Advertising and Technology Trends for 2015

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At the recent #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from startups, enterprises, media and agencies, they predicted some of the technology trends to watch for next year. Here are a few.











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Posted in Digital Innovation

How to Create Meaningful, Impactful Mobile Platforms

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The key to successful mobile platforms is simplicity and focus.











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Posted in Commerce, Mobile Retail

Making Continuous Commerce into “Intimate Commerce”

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In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.











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Posted in Commerce

Mind the gap: Mobile and in-store commerce should have the same standards

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If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.











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Posted in Commerce

Making the most of mobile in B2B




With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers. In this presentation, Julie outlines six key pointers for






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Posted in Mobile Marketing

How to launch your App on a shoestring budget




By now it’s clear that mobile apps  “if executed well” can help brands sell more. Target’s mCommerce app helps the retailer generate revenue from on-the-go shoppers. Popular gaming app Draw Something generates revenue through micro-purchases and upgrades. And Time Warner






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Posted in Mobile Marketing, Mobile Retail

FROM BLACK FRIDAY TO CYBER MONDAY




13 eCOMMERCE STATS FOR WHICH RETAILERS CAN BE THANKFUL We’re thrilled at the huge increases reported in online retail for the 2011 Thanksgiving Weekend. Retailers traditionally count on this holiday weekend to lift their sales numbers and put them in






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Posted in Mobile Retail, Sales News