Blog Archives

What Instant Apps Means For Marketers

OgilvyOne mobile apps



Some observations, insights, and unintended impacts about Google’s forthcoming Instant Apps.






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Posted in Mobile Marketing, Mobile Retail

The Current State of Mobile

Bottle Rocket mobile






Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.











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Posted in Mobile Marketing, Mobile Retail

Insights From Mobile World Congress 2016

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This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.











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Posted in Commerce, Mobile Marketing, Mobile Retail

The Dollars And Sense Of Mobile Connectivity

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There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.











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Posted in Mobile Marketing, Mobile Retail

Retail success with male customers

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The modern man has retail preferences—and strong ones.











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Posted in Commerce, Retail, Sexy Little Numbers

The Supermarket of the Future

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In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.











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Posted in Commerce, Retail, The Future of Selling

Engaging the new retail consumer

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When it comes to retail, consumer needs haven’t changed, their expectations have.











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Posted in Commerce, Mobile Retail, The Future of Selling

How Mobile Trends Impact Marketers

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The latest mobile trends and their wide-ranging impact to marketers across a number of industries.











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Posted in Mobile Marketing, Mobile Retail

Top 5 Advertising and Technology Trends for 2015

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At the recent #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from startups, enterprises, media and agencies, they predicted some of the technology trends to watch for next year. Here are a few.











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Posted in Digital Innovation

How to Create Meaningful, Impactful Mobile Platforms

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The key to successful mobile platforms is simplicity and focus.











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Posted in Commerce, Mobile Retail
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