Blog Archives

Why bots are like email – but better

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Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps.






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Posted in Digital Innovation, Mobile Marketing, Social Media

Vertical Video: A social media game changer

OgilvyOne Facebook vertical video






Facebook has started to quietly roll-out vertical videos in News Feed on its mobile app and it will be a game changer for how brands publish content.











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Posted in Social Media

What Instant Apps Means For Marketers

OgilvyOne mobile apps






Some observations, insights, and unintended impacts about Google’s forthcoming Instant Apps.











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Posted in Mobile Marketing, Mobile Retail

Marketing in the age of disruptors

OgilvyOne The Customer Agency






Key insights from “Connect. The Ogilvy Telco Conference.”











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Posted in Customer Engagement, Digital Innovation

The Current State of Mobile

Bottle Rocket mobile






Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.











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Posted in Mobile Marketing, Mobile Retail

Insights From Mobile World Congress 2016

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This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.











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Posted in Commerce, Mobile Marketing, Mobile Retail

The Dollars And Sense Of Mobile Connectivity

OgilvyOne mobile






There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.











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Posted in Mobile Marketing, Mobile Retail

The Best Music Marketing of 2015

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What Brands Can Learn from Top Music Marketers, from Adele to Drake











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Posted in Great Creative that Sells, Mobile Marketing

How Mobile Trends Impact Marketers

MobilePlatforms






The latest mobile trends and their wide-ranging impact to marketers across a number of industries.











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Posted in Mobile Marketing, Mobile Retail

Key Trends of Digital Marketing

Digital Marketing Trends






Get to know your customer better by learning about some of the key trends happening in digital marketing.











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Posted in Customer Engagement, The Future of Selling