Blog Archives

Should Marketers Focus On Snapchat?

Snapchat for advertising: it’s good, but it’s not great.

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Posted in Social Media

Surviving Disruption As A Non-Disruptor Brand

How do you stay relevant as a big brand on its way to digital transformation?

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Posted in Careers, Digital Innovation

Why Retail Needs To Catch Up With Technology

Retail brands need to keep up with, and learn from, technology brands.

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Posted in Commerce, Retail

The Supermarket of the Future

In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.

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Posted in Commerce, Retail, The Future of Selling

How To Build A Proper Loyalty Strategy

Retail innovators are building true loyalty by taking the focus off rewards.

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Posted in Retail

7 Deadly Sins of Selling

Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.

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Posted in Great Selling Examples, The Future of Selling

gTLDs – the new face of online branding

Today a U.S. Senate committee will examine the plans by the Internet Corporation for Assigned Names and Numbers (ICANN) to begin accepting applications for the creation of new gTLDs (generic Top-Level Domains). The hearing will review the merits and implications

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Posted in The Future of Selling

gTLDs – the new face of online branding

Today a U.S. Senate committee will examine the plans by the Internet Corporation for Assigned Names and Numbers (ICANN) to begin accepting applications for the creation of new gTLDs (generic Top-Level Domains). The hearing will review the merits and implications

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Posted in The Future of Selling

Shopper Digital Ubiquity

Speaking at a Shopper Marketing conference in Prague a few weeks ago, I experienced one of those moments that only comes along from time to time in one’s working life, one of those moments when you think “hang on, we

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Posted in Mobile Retail, The Future of Selling

Search for the World’s Greatest Salesperson Lives On

The American Marketing Association (AMA) featured a case study on OgilvyOne Worldwide’s “Search for the World’s Greatest Salesperson” campaign in the most recent issue of “Marketing News.” The case study hails the viral video contest as critical in building the

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Posted in Great Selling Examples, The Future of Selling
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