Blog Archives

Best Thing For Advertising: Ad-blocking

Ad blocking is just one visible accelerant to a greater transformation that is underway; consumers are actively creating and passively shaping their personal [digital] bubbles, in which they engage (or not) with content and interact with likeminded people.

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Posted in Commerce, Customer Engagement, Digital Innovation

How to Partner with a YouTube Creator

At this year’s VidCon, many conversations focused on how brands can work with a YouTube Creator. Here’s how.

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Posted in Commerce, Social Media

Surviving Disruption As A Non-Disruptor Brand

How do you stay relevant as a big brand on its way to digital transformation?

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Posted in Careers, Digital Innovation

How Mobile Trends Impact Marketers

The latest mobile trends and their wide-ranging impact to marketers across a number of industries.

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Posted in Mobile Marketing, Mobile Retail

Show me the money: how engaging content can directly drive revenue

Real-time marketing is much more than being able to lob a speedy cultural retort.

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Posted in Customer Engagement, Sexy Little Numbers

How to Create Meaningful, Impactful Mobile Platforms

The key to successful mobile platforms is simplicity and focus.

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Posted in Commerce, Mobile Retail

The truth about eCommerce marketing today

You know the old saying, about how numbers don’t lie? Here’s the thing about eCommerce today: The numbers don’t always tell the full story, either.

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Posted in Commerce, Data Driven Marketing

5 Reasons Why A Career In eCommerce Is Hot Right Now | Digital Marketing Careers

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.

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Posted in Commerce

Mind the gap: Mobile and in-store commerce should have the same standards

If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.

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Posted in Commerce

We’ve made the “e” in eCommerce silent

To us, all commerce, no matter where it happens or what form it takes, is just that: commerce.

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Posted in Commerce