With apologies to Mark Twain, Rob Morrison asks what the innovation agenda means for the traditional power-base of marketing. A couple of years ago one of my clever clients identified a change in the pecking order on the management boards of Australian…
Here are five ways AI will impact marketing over the next year, and how marketers can prepare.
Using contextual data to improve marketing performance and be more versatile with content is the ‘shiny new thing.’
Corporate infrastructure must be reengineered if brands are to thrive in the digital age.
The more personal we get, the more we build relationships with customers that can withstand the test of time.
Key Performance Indicators and their accompanying Data Visualizations leave a lot to be desired and often leave users unclear on how to actually impact outcomes or improve performance.
Get to know your customer better by learning about some of the key trends happening in digital marketing.
We looked beyond our changing relationship with data to examine how companies will need to fundamentally rethink how they operate.