Blog Archives

Key Digital Trends for 2017

screen-shot-2016-12-14-at-3-15-43-pm



The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it.






Tagged with: , , , ,
Posted in Customer Engagement, Digital Innovation, Mobile Marketing, Mobile Retail, Social Media, The Future of Selling

The Best Music Marketing of 2016

equalizer-1095689_960_720






Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.











Tagged with: , , ,
Posted in Customer Engagement, Data Driven Marketing, Mobile Marketing

Human-centered design starts with the words we use

words-forweb






The foundation of human-centered design is respect for the people you are designing for. That’s why we place empathy – the ability to understand and share the feelings and experiences of another – at the center of the design process.











Tagged with: , ,
Posted in Customer Engagement, Great Creative that Sells

Seize The ‘Marketing Moment’ in B2B

OgilvyOne B2B Marketing






The ‘moment marketing’ is one of four key trends shaping media in 2016. So, what’s it all about?











Tagged with: , , , ,
Posted in B2B

Instagram Stories: 5 Implications for Brands

OgilvyOne social selling






Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips.











Tagged with: , , , , ,
Posted in Great Creative that Sells, Social Media

The New Rules Of Retail Engagement

Retail Customer Engagement OgilvyOne






For brands to be successful in the future, they need to align value with “values.”











Tagged with: , , , , ,
Posted in Retail

The New Era of Customer Service

OgilvyOne customer engagement






The dawn of a new era is coming: the era of the service.











Tagged with: , , , ,
Posted in Customer Engagement, Retail

Marketing across the technology lifecycle

OgilvyOne Digital Transformation






How can you create a story that resonates and attracts buyers over the long term?











Tagged with: , ,
Posted in Customer Engagement, Digital Innovation

How to Make Impactful Change in Marketing

OgilvyOne Digital Transformation






Marketers have an opportunity to make real, impactful and relevant changes to the way they communicate and engage with people.











Tagged with: , ,
Posted in Customer Engagement

How Brands Win in the Age of Complexity

OgilvyOne Digital Transformation






The brands of today must move from communicating an intangible promise to delivering tangible experiences that make lives easier for their customers.











Tagged with: , , , ,
Posted in Customer Engagement, Digital Innovation
1 2 3 5