Due to increasing social clutter, ad avoidance, and media segmentation (not to mention #alternativefacts), attaining trust, building relationships and, ultimately, earning influence is getting harder with every passing day.
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.
The foundation of human-centered design is respect for the people you are designing for. That’s why we place empathy – the ability to understand and share the feelings and experiences of another – at the center of the design process.
The ‘moment marketing’ is one of four key trends shaping media in 2016. So, what’s it all about?
For brands to be successful in the future, they need to align value with “values.”
The dawn of a new era is coming: the era of the service.
How can you create a story that resonates and attracts buyers over the long term?
Marketers have an opportunity to make real, impactful and relevant changes to the way they communicate and engage with people.