Blog Archives

Instagram Stories: 5 Implications for Brands

Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips.

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Posted in Great Creative that Sells, Social Media

How to Partner with a YouTube Creator

At this year’s VidCon, many conversations focused on how brands can work with a YouTube Creator. Here’s how.

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Posted in Commerce, Social Media

How to Make Impactful Change in Marketing

Marketers have an opportunity to make real, impactful and relevant changes to the way they communicate and engage with people.

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Posted in Customer Engagement

Video Engagement Still Matters

Why Gawker is Kinda, Sorta Right About Counting Video Views

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Posted in Social Media, The Future of Selling

Storytelling Drives Engagement in Video Content

The idea that complete views of video content are the holy grail of video marketing stems more from habit than reality.

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Posted in Customer Engagement

The New Rules Of Digital Engagement

Society is still coming to grips with the digital revolution…but not everyone is sitting around waiting.

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Posted in Customer Engagement, Digital Innovation

Contextual Data in B2B Marketing

Using contextual data to improve marketing performance and be more versatile with content is the ‘shiny new thing.’

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Posted in B2B

Five Tips For Maximizing Your Marketing Technology Investment

With the increasing importance organizations are placing on technology to solve their problems – not to mention the money being spent – far more rigor must be placed on getting the most out of their marketing technology investments.

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Posted in Data Driven Marketing

How Your Brand Can Achieve Customer Engagement

The new consumer is paying a lot of attention to content that engages their interests, they just aren’t doing it much through traditional media channels.

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Posted in Customer Engagement, Digital Innovation

What is your digital strategy?

Digital strategy, while a common need, is not a common language.

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Posted in Digital Innovation