Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips.
Marketers have an opportunity to make real, impactful and relevant changes to the way they communicate and engage with people.
The idea that complete views of video content are the holy grail of video marketing stems more from habit than reality.
Using contextual data to improve marketing performance and be more versatile with content is the ‘shiny new thing.’
With the increasing importance organizations are placing on technology to solve their problems – not to mention the money being spent – far more rigor must be placed on getting the most out of their marketing technology investments.
The new consumer is paying a lot of attention to content that engages their interests, they just aren’t doing it much through traditional media channels.
Digital strategy, while a common need, is not a common language.