Blog Archives

Digital transformation comes of age

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Many see digital transformation as revitalizing their infrastructure to create the modern business, whereas others see it as the way to engage customers.






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Posted in Digital Innovation

Engaging the new retail consumer

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When it comes to retail, consumer needs haven’t changed, their expectations have.











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Posted in Commerce, Mobile Retail, The Future of Selling

Sales versus Marketing: Who Owns the Customer?

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The nature of marketing and sales activity has changed too and now revolves more around the customer experience and journey.











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Posted in Customer Engagement

How Your Brand Can Achieve Customer Engagement

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The new consumer is paying a lot of attention to content that engages their interests, they just aren’t doing it much through traditional media channels.











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Posted in Customer Engagement, Digital Innovation

What makes a brand valuable to consumers in the 21st century?

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What makes a brand valuable to consumers in the 21st century comes down to wide mix of factors.











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Posted in Commerce

7 Deadly Sins of Selling

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Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.











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Posted in Great Selling Examples, The Future of Selling

Content: Marketing of Tomorrow

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Making content central to marketing, and always putting the customer first, will be critical for marketers’ success this year.











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Posted in Customer Engagement

Build Your Audience, Build Customer Engagement

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If Brands build their audience the benefits pay off with increased brand relevancy and deep customer engagement.











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Posted in Customer Engagement, Social Media

Why Brands Must Think Like Software Companies

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We looked beyond our changing relationship with data to examine how companies will need to fundamentally rethink how they operate.











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Posted in Data Driven Marketing

Providing the Right Content to Your Customers

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Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.











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Posted in Customer Engagement