Blog Archives

Digital transformation comes of age


Many see digital transformation as revitalizing their infrastructure to create the modern business, whereas others see it as the way to engage customers.

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Posted in Digital Innovation

Engaging the new retail consumer


When it comes to retail, consumer needs haven’t changed, their expectations have.

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Posted in Commerce, Mobile Retail, The Future of Selling

Sales versus Marketing: Who Owns the Customer?


The nature of marketing and sales activity has changed too and now revolves more around the customer experience and journey.

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Posted in Customer Engagement

How Your Brand Can Achieve Customer Engagement


The new consumer is paying a lot of attention to content that engages their interests, they just aren’t doing it much through traditional media channels.

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Posted in Customer Engagement, Digital Innovation

What makes a brand valuable to consumers in the 21st century?


What makes a brand valuable to consumers in the 21st century comes down to wide mix of factors.

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Posted in Commerce

7 Deadly Sins of Selling

Screen Shot 2015-07-01 at 2.24.24 PM

Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.

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Posted in Great Selling Examples, The Future of Selling

Content: Marketing of Tomorrow


Making content central to marketing, and always putting the customer first, will be critical for marketers’ success this year.

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Posted in Customer Engagement

Build Your Audience, Build Customer Engagement

3D Audience

If Brands build their audience the benefits pay off with increased brand relevancy and deep customer engagement.

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Posted in Customer Engagement, Social Media

Why Brands Must Think Like Software Companies

internet of things

We looked beyond our changing relationship with data to examine how companies will need to fundamentally rethink how they operate.

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Posted in Data Driven Marketing

Providing the Right Content to Your Customers


Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.

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Posted in Customer Engagement