Blog Archives

Digital Disruption: The Four Great Consumer Motivators

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When focusing on digital innovation, we should consider the four great motivators: fear, guilt, greed and ego.






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Posted in Digital Innovation

The New Rules Of Retail Engagement

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For brands to be successful in the future, they need to align value with “values.”











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Posted in Retail

The New Era of Customer Service

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The dawn of a new era is coming: the era of the service.











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Posted in Customer Engagement, Retail

How To Engage Your Audience

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Some important takeaways about how to engage your audience courtesy of OgilvyOne London’s Digital Labs.











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Posted in Customer Engagement, Digital Innovation

B2B Sales Insights Report 2016

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What’s working and what’s not working in B2B sales.











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Posted in B2B

How To Optimize Your Marketing Technology

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Here are some simple steps to help ensure your clients get the most out of their marketing technologies.











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Posted in Data Driven Marketing

Retail success with male customers

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The modern man has retail preferences—and strong ones.











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Posted in Commerce, Retail, Sexy Little Numbers

Why Retail Needs To Catch Up With Technology

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Retail brands need to keep up with, and learn from, technology brands.











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Posted in Commerce, Retail

How To Build A Proper Loyalty Strategy

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Retail innovators are building true loyalty by taking the focus off rewards.











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Posted in Retail

Digital transformation comes of age

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Many see digital transformation as revitalizing their infrastructure to create the modern business, whereas others see it as the way to engage customers.











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Posted in Digital Innovation
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