Blog Archives

How Your Brand Can Achieve Customer Engagement

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The new consumer is paying a lot of attention to content that engages their interests, they just aren’t doing it much through traditional media channels.






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Posted in Customer Engagement, Digital Innovation

What makes a brand valuable to consumers in the 21st century?

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What makes a brand valuable to consumers in the 21st century comes down to wide mix of factors.











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Posted in Commerce

7 Deadly Sins of Selling

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Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.











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Posted in Great Selling Examples, The Future of Selling

Content: Marketing of Tomorrow

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Making content central to marketing, and always putting the customer first, will be critical for marketers’ success this year.











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Posted in Customer Engagement

Build Your Audience, Build Customer Engagement

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If Brands build their audience the benefits pay off with increased brand relevancy and deep customer engagement.











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Posted in Customer Engagement, Social Media

Why Brands Must Think Like Software Companies

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We looked beyond our changing relationship with data to examine how companies will need to fundamentally rethink how they operate.











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Posted in Data Driven Marketing

Providing the Right Content to Your Customers

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Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.











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Posted in Customer Engagement

How To Get Started On Individualized Marketing

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Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences.











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Posted in Data Driven Marketing

Mind the gap: Mobile and in-store commerce should have the same standards

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If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.











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Posted in Commerce

The Rise of the Digital Technologist

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“If it’s something important, get a colleague to improve it.” That’s one of the 10 writing tips that David Ogilvy shared in an internal memo sent to all of his employees in 1982. That’s solid advice, no doubt, but today






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Posted in Data Driven Marketing
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