Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.
Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:
On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from
For brands to be successful in the future, they need to align value with “values.”
Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.
The modern man has retail preferences—and strong ones.
Here are some takeways on how retailers can approach personalization (and drive ROI).
When it comes to retail, consumer needs haven’t changed, their expectations have.
The key to successful mobile platforms is simplicity and focus.