Blog Archives

The Value Of Simplicity


Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.

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Posted in Commerce, Customer Engagement

Three Key Takeaways from the NRF BIG Show


Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:

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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

Tips For mCommerce Success


On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from

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Posted in Commerce, Mobile Marketing, Mobile Retail

The New Rules Of Retail Engagement

Retail Customer Engagement OgilvyOne

For brands to be successful in the future, they need to align value with “values.”

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Posted in Retail

Creating Value For Influencers And Brands

Influencer Marketing OgilvyOne

Successful digital influencer work is based on building deep relationships that matter.

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Posted in Great Creative that Sells

The Current State of Mobile

Bottle Rocket mobile

Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.

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Posted in Mobile Marketing, Mobile Retail

Retail success with male customers


The modern man has retail preferences—and strong ones.

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Posted in Commerce, Retail, Sexy Little Numbers

Personalization isn’t the future, it’s now


Here are some takeways on how retailers can approach personalization (and drive ROI).

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Posted in Commerce, Retail

Engaging the new retail consumer


When it comes to retail, consumer needs haven’t changed, their expectations have.

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Posted in Commerce, Mobile Retail, The Future of Selling

How to Create Meaningful, Impactful Mobile Platforms


The key to successful mobile platforms is simplicity and focus.

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Posted in Commerce, Mobile Retail