Blog Archives

Human and Machine: How to future-proof your career

Brian Fetherstonhaugh The Long View



Will your job be replaced by a machine in the near future?






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Posted in Careers

Surviving Disruption As A Non-Disruptor Brand

OgilvyOne Digital Transformation






How do you stay relevant as a big brand on its way to digital transformation?











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Posted in Careers, Digital Innovation

The Relentless Pursuit of Digital Transformation

OgilvyOne Worldwide Digital Transformation






Why the key to success for brands in an era of constant disruption is the relentless pursuit of digital transformation.











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Posted in Digital Innovation

Customer Loyalty with Data Driven Marketing

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Data driven marketing brings together data and creativity to drive customer engagement that ultimately grows businesses.











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Posted in Customer Engagement, Data Driven Marketing

OgilvyOne boss Brian Fetherstonhaugh talks careers

3 DOORS DOWN






Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.











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Posted in Careers

Career Rocket Fuel: here’s what you really need to get right about work

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Brian Fetherstonhaugh, Chairman and CEO for OgilvyOne Worldwide, spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work life, designed with long-term success in mind.











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Posted in Careers

5 Reasons Why A Career In eCommerce Is Hot Right Now | Digital Marketing Careers

5 Reasons






Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.











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Posted in Commerce

A CEO’s Advice For The Third Chapter Of Your Career

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Forbes interviews OgilvyOne CEO Brian Fetherstonhaugh about “passing the torch” in the 3rd phase of your career.











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Posted in Careers

Five Imperatives for CMOs




This article was originally posted on ASmarterPlanet.com CMOs are under attack from all directions. They are being tasked by the C-suite to deliver both innovation and accountability, two disparate objectives that are sometimes at loggerheads with each other. And yet






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Posted in The Future of Selling

What are your customers really worth?




At the recent IBM Smarter Commerce Conference, Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, talked about how smart marketers are not only appreciating the full value of customers, but also learning how to drive it. Brian shared experiences on






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Posted in The Future of Selling
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