Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.
In today’s digital world, most marketing initiatives forget to include a very important channel in their communications strategy: the human channel. I’m talking specifically about the people who sit within the four walls of your company. Your human channel is…
The ‘moment marketing’ is one of four key trends shaping media in 2016. So, what’s it all about?
New technology can prove very tempting for marketers, but take caution before proceeding!
For brands to be successful in the future, they need to align value with “values.”