Blog Archives

The Value Of Simplicity

Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.

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Posted in Commerce, Customer Engagement

Future Of Brands: How Companies Evolve

The pace of technology adoption and its widespread use is dramatically different than a decade ago. As a millennial, I’ve seen first hand at how my use of adopting the latest or even the more mainstream technologies, has led me

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Posted in Customer Engagement, Digital Innovation, Social Media, Uncategorized

Aligning Your People with Your Brand

In today’s digital world, most marketing initiatives forget to include a very important channel in their communications strategy: the human channel. I’m talking specifically about the people who sit within the four walls of your company. Your human channel is

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Posted in B2B, Digital Innovation

Vertical Video: A social media game changer

Facebook has started to quietly roll-out vertical videos in News Feed on its mobile app and it will be a game changer for how brands publish content.

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Posted in Social Media

Why your next B2B campaign needs video

B2B brands are beginning to realize the impact the right video can have, not only in the short term but longer term, to their brand as a whole.

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Posted in B2B

Seize The ‘Marketing Moment’ in B2B

The ‘moment marketing’ is one of four key trends shaping media in 2016. So, what’s it all about?

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Posted in B2B

How to Market with New Technology

New technology can prove very tempting for marketers, but take caution before proceeding!

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Posted in Digital Innovation

The New Rules Of Retail Engagement

For brands to be successful in the future, they need to align value with “values.”

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Posted in Retail

Creating Value For Influencers And Brands

Successful digital influencer work is based on building deep relationships that matter.

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Posted in Great Creative that Sells

How to Partner with a YouTube Creator

At this year’s VidCon, many conversations focused on how brands can work with a YouTube Creator. Here’s how.

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Posted in Commerce, Social Media
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