Blog Archives

How Mobile Experiences Spark Brand Loyalty

Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.

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Posted in Commerce, Digital Innovation, Mobile Marketing, Mobile Retail

What Instant Apps Means For Marketers

Some observations, insights, and unintended impacts about Google’s forthcoming Instant Apps.

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Posted in Mobile Marketing, Mobile Retail