Blog Archives

SXSW 2017: The Big Stuff

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SXSW was populated with experiences. Whether to entertain or inform or possibly both, attendees were immersed in brands and concepts that sought to provide certain feelings or an understanding of something by engaging as many senses as possible. The experiences weren’t about UI or overtly tactical things, but about understanding context and how to properly use that to impact people. So, we can move from “user” to “experience,” because that’s what is truly meaningful to people.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

Three Key Takeaways from the NRF BIG Show

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Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:

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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

Key Digital Trends for 2017

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The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it.

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Posted in Customer Engagement, Digital Innovation, Mobile Marketing, Mobile Retail, Social Media, The Future of Selling

Key Success Factors of VR – So Far

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When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into the space. Well, the Vive, Rift, and PSVR, hit the market this year. 2016 will be VR’s first “billion-dollar year” and Goldman Sachs, among others, predict VR to be an $80 billion industry by 2025. What’s more interesting is 70% of the revenue in 2016 is from hardware alone. The market is equipped and growing at an alarming rate – now it’s time to give them what they came here for: content.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

What Can the Ad Industry Teach the Legal Sector?

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There’s a lot to be gained from listening to the way other industries work and applying it to your own.

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Posted in The Future of Selling

Video Engagement Still Matters

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Why Gawker is Kinda, Sorta Right About Counting Video Views

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Posted in Social Media, The Future of Selling

The Supermarket of the Future

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In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.

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Posted in Commerce, Retail, The Future of Selling

What Does the Future Hold for Social Platforms?

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OgilvyOne New York sat down with our local social media expert, Benjamin Snyers, for a quick chat about the future of social media. OO: What was hot in 2015 and how is that forecasted to change in 2016? Snyers: 2015

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Posted in Social Media, The Future of Selling

Engaging the new retail consumer

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When it comes to retail, consumer needs haven’t changed, their expectations have.

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Posted in Commerce, Mobile Retail, The Future of Selling

7 Deadly Sins of Selling

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Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.

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Posted in Great Selling Examples, The Future of Selling
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