Blog Archives

Why bots are like email – but better

Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps.

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Posted in Digital Innovation, Mobile Marketing, Social Media

Key Digital Trends for 2017

The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it.

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Posted in Customer Engagement, Digital Innovation, Mobile Marketing, Mobile Retail, Social Media, The Future of Selling

Future Of Brands: How Companies Evolve

The pace of technology adoption and its widespread use is dramatically different than a decade ago. As a millennial, I’ve seen first hand at how my use of adopting the latest or even the more mainstream technologies, has led me

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Posted in Customer Engagement, Digital Innovation, Social Media, Uncategorized

Civility Coming To Comments Section?

Many of us are simply worn out with the battles taking place in comments sections across social media. We’re all for a healthy debate, but – as community managers – when debates turn to bullying we have to know how to moderate the conversation. YouTube is the platform stealing the show for us this week, making our jobs – and the jobs of its creators – far simpler with the release of new tools that will help identify inappropriate comments and allow creators to review (with the hope of cleaning up abusive conversations).

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Posted in Social Media

Beating Algorithms is a Literal Game

It’s no secret that our digital experiences are defined by algorithms. From search results and Facebook newsfeeds to YouTube video suggestions and junk mail folders, algorithmic codes elevate, deprecate, coordinate and regulate content for us everyday. We rarely know the

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Posted in Data Driven Marketing, Digital Innovation, Social Media

Social CRM: Generating Revenue Through Social Channels

Last week at DMA’s 2016 &THEN conference, we had the opportunity to share how the Social.Lab team at Ogilvy uses the principles of Social CRM to engage potential customers throughout the customer journey and ultimately to a transaction

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Posted in Social Media

Vertical Video: A social media game changer

Facebook has started to quietly roll-out vertical videos in News Feed on its mobile app and it will be a game changer for how brands publish content.

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Posted in Social Media

Instagram Stories: 5 Implications for Brands

Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips.

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Posted in Great Creative that Sells, Social Media

How to Partner with a YouTube Creator

At this year’s VidCon, many conversations focused on how brands can work with a YouTube Creator. Here’s how.

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Posted in Commerce, Social Media

Should Marketers Focus On Snapchat?

Snapchat for advertising: it’s good, but it’s not great.

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Posted in Social Media
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