Blog Archives

Retail success with male customers

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The modern man has retail preferences—and strong ones.

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Posted in Commerce, Retail, Sexy Little Numbers

Falling in Love with Artificial Intelligence

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The more personal we get, the more we build relationships with customers that can withstand the test of time.

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Posted in Digital Innovation, Sexy Little Numbers

Show me the money: how engaging content can directly drive revenue

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Real-time marketing is much more than being able to lob a speedy cultural retort.

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Posted in Customer Engagement, Sexy Little Numbers

Proving Marketing’s Contribution to the Bottom Line

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These five steps help CMOs quantify marketing’s contribution to the bottom line and demonstrate how marketing works.

Posted in Data Driven Marketing, Sexy Little Numbers

Getting Analytical About The Future

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Sexy Little Numbers author Dimitri Maex on the changing role of data in advertising – and why it really isn’t that scary

Posted in Data Driven Marketing, Sexy Little Numbers

Data & Storytelling

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Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.

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Posted in Sexy Little Numbers