Blog Archives

Three Key Takeaways from the NRF BIG Show

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Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:

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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

The New Rules Of Retail Engagement

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For brands to be successful in the future, they need to align value with “values.”

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Posted in Retail

The New Era of Customer Service

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The dawn of a new era is coming: the era of the service.

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Posted in Customer Engagement, Retail

Retail success with male customers

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The modern man has retail preferences—and strong ones.

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Posted in Commerce, Retail, Sexy Little Numbers

Personalization isn’t the future, it’s now

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Here are some takeways on how retailers can approach personalization (and drive ROI).

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Posted in Commerce, Retail

Why Retail Needs To Catch Up With Technology

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Retail brands need to keep up with, and learn from, technology brands.

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Posted in Commerce, Retail

The Supermarket of the Future

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In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.

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Posted in Commerce, Retail, The Future of Selling

How To Build A Proper Loyalty Strategy

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Retail innovators are building true loyalty by taking the focus off rewards.

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Posted in Retail