Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:
For brands to be successful in the future, they need to align value with “values.”
The dawn of a new era is coming: the era of the service.
The modern man has retail preferences—and strong ones.
Here are some takeways on how retailers can approach personalization (and drive ROI).
Retail brands need to keep up with, and learn from, technology brands.
In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.
Retail innovators are building true loyalty by taking the focus off rewards.