Greg Flory makes sense of the chaos created by the collision of technology, vision, globalization, the rapidly advancing future, and the rippling impact of mobile innovation on adjacent industries and technologies at Mobile World Congress in Barcelona.
Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.
Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:
On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from
Some observations, insights, and unintended impacts about Google’s forthcoming Instant Apps.
Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.
This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.
There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.
When it comes to retail, consumer needs haven’t changed, their expectations have.