Blog Archives

Barcelona 2017: Jamon, Chaos, and Mobility at MWC

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Greg Flory makes sense of the chaos created by the collision of technology, vision, globalization, the rapidly advancing future, and the rippling impact of mobile innovation on adjacent industries and technologies at Mobile World Congress in Barcelona.

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Posted in Customer Engagement, Data Driven Marketing, Mobile Marketing, Mobile Retail

How Mobile Experiences Spark Brand Loyalty

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Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.

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Posted in Commerce, Digital Innovation, Mobile Marketing, Mobile Retail

Three Key Takeaways from the NRF BIG Show

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Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:

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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

Tips For mCommerce Success

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On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from

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Posted in Commerce, Mobile Marketing, Mobile Retail

Key Digital Trends for 2017

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The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it.

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Posted in Customer Engagement, Digital Innovation, Mobile Marketing, Mobile Retail, Social Media, The Future of Selling

What Instant Apps Means For Marketers

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Some observations, insights, and unintended impacts about Google’s forthcoming Instant Apps.

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Posted in Mobile Marketing, Mobile Retail

The Current State of Mobile

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Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.

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Posted in Mobile Marketing, Mobile Retail

Insights From Mobile World Congress 2016

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This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.

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Posted in Commerce, Mobile Marketing, Mobile Retail

The Dollars And Sense Of Mobile Connectivity

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There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.

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Posted in Mobile Marketing, Mobile Retail

Engaging the new retail consumer

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When it comes to retail, consumer needs haven’t changed, their expectations have.

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Posted in Commerce, Mobile Retail, The Future of Selling
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