Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:
On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.
Sometimes we need to prove out an idea. Lucky for us, a simple presentation tool like Keynote can help.
Some observations, insights, and unintended impacts about Google’s forthcoming Instant Apps.
Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.
This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.
There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.