Blog Archives

Three Key Takeaways from the NRF BIG Show

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Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:

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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

Tips For mCommerce Success

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On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from

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Posted in Commerce, Mobile Marketing, Mobile Retail

Why bots are like email – but better

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Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps.

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Posted in Digital Innovation, Mobile Marketing, Social Media

Key Digital Trends for 2017

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The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it.

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Posted in Customer Engagement, Digital Innovation, Mobile Marketing, Mobile Retail, Social Media, The Future of Selling

The Best Music Marketing of 2016

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Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.

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Posted in Customer Engagement, Data Driven Marketing, Mobile Marketing

Effectively Using Keynote to Prototype

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Sometimes we need to prove out an idea. Lucky for us, a simple presentation tool like Keynote can help.

Posted in Mobile Marketing

What Instant Apps Means For Marketers

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Some observations, insights, and unintended impacts about Google’s forthcoming Instant Apps.

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Posted in Mobile Marketing, Mobile Retail

The Current State of Mobile

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Key takeaways on mobile from the 2016 Bottle Rocket Mobile Summit in Dallas.

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Posted in Mobile Marketing, Mobile Retail

Insights From Mobile World Congress 2016

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This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.

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Posted in Commerce, Mobile Marketing, Mobile Retail

The Dollars And Sense Of Mobile Connectivity

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There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force.

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Posted in Mobile Marketing, Mobile Retail
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