Blog Archives

Marketing & Sales Collaboration Done Right

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Organizations that figure out how to bridge the gap between sales & marketing hold a significant advantage in today’s hypercompetitive marketplace.

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Posted in Great Selling Examples

7 Deadly Sins of Selling

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Here’s a look at the negative perceptions that can kill sales, and a few tips for remedy.

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Posted in Great Selling Examples, The Future of Selling

The Four Key Principles of Direct Response Marketing

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In order for direct response to not only survive but flourish in the ever-demanding 21st century, it needs reframing. And, as with any successful reframing exercise, we need to widen the lens we use to view direct response.

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Is advertising the problem? Or is advertising the solution?

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There is a universally held belief that advertising makes people want more things. This may indeed be true. But an equally important (and perhaps even more lucrative) use of advertising is to make people content with less.

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Are Your Prospects Feeling Sold?

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As marketers we are equipped—even hard-wired—with the exact tools that will help our sales organizations have more relevant conversations with prospects.

Posted in Great Selling Examples

The Sandwich Model

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this is the copy for hero module on the homepage. The abstract gets places here and is unique copy

Posted in Great Selling Examples

Show Me the Money: Making Behavioral Economics Sell in Digital




Suddenly, (perhaps to the surprise of nerdy economists), behavioral economics has become the buzziest term in marketing. It makes sense; aren’t we ultimately all about getting people to make non-rational decisions? Isn’t it great to finally apply real academic learnings

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Shopping is dead, Long live shopping




Visitors to OgilvyAction London’s Westbourne Terrace headquarters on a wet and windy Thursday a couple of weeks ago were stopped by a newly installed, cake-dispensing bus stop, courtesy of JC Decaux. This was no random stunt, but an indication of

Posted in Great Selling Examples, Mobile Retail

Display Adverstising: Pay-Per-Touch?




A brief history of CTR: When the first display banners appeared in the 90’s, they were greeted with much fan fare and significantly higher Click Through Rate (CTR) as compared with today’s CTR. Over the years, display advertising has been

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Posted in Great Selling Examples, Mobile Retail, The Future of Selling

Are Daily Deals Worth It For Marketers?




Bad backs (and lazy gym habits) run in my family and the pain usually requires more attention than just your average rub down. After months of stress and poor posture, I was able to find relief under the miraculous hands

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