Blog Archives

Human-centered design starts with the words we use

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The foundation of human-centered design is respect for the people you are designing for. That’s why we place empathy – the ability to understand and share the feelings and experiences of another – at the center of the design process.

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Posted in Customer Engagement, Great Creative that Sells

Instagram Stories: 5 Implications for Brands

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Instagram just launched a Snapchat-style feature called Stories. What does this mean for marketers and brands? Here are our five important tips.

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Posted in Great Creative that Sells, Social Media

Creating Value For Influencers And Brands

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Successful digital influencer work is based on building deep relationships that matter.

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Posted in Great Creative that Sells

VidCon 2016: Best Practices for Brands

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Key takeaways for brands from VidCon 2016

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Posted in Great Creative that Sells

The Challenges of Merging Technology and Creativity

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What are the challenges and opportunities of producing creative in a world driven by rapid advancements in technology?

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Posted in Digital Innovation, Great Creative that Sells

The Best Music Marketing of 2015

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What Brands Can Learn from Top Music Marketers, from Adele to Drake

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Posted in Great Creative that Sells, Mobile Marketing

Ogilvy wins big at Cannes

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The Cannes Advertising festival has been going on this week and the Ogilvy network has been making its presence known.

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Posted in Great Creative that Sells

Baked to perfection: Stories shared via the internet adorn restaurant plates

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This article originally appeared on Adweek.com British Restaurant Bakes Customer Stories Directly on Its Dinner Plates Ad agency’s modern take on Irani café tradition By Tim Nudd In our age of virtual sharing gone berserk, here’s a refreshingly tactile effort

Posted in Great Creative that Sells

Selling in the age of digital engagement

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The marketing industry continues in its quest to discover the material value of (mostly social) interaction. The ambition of this pursuit is admirable – up to a point.

Posted in Great Creative that Sells

How Emotionally Relevant Ads Can Sell More

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What if there is a way for you, brand or advertiser, to know what I am feeling?

Posted in Great Creative that Sells