Blog Archives

SXSW 2017: The Big Stuff

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SXSW was populated with experiences. Whether to entertain or inform or possibly both, attendees were immersed in brands and concepts that sought to provide certain feelings or an understanding of something by engaging as many senses as possible. The experiences weren’t about UI or overtly tactical things, but about understanding context and how to properly use that to impact people. So, we can move from “user” to “experience,” because that’s what is truly meaningful to people.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

Best Thing For Advertising: Ad-blocking

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Ad blocking is just one visible accelerant to a greater transformation that is underway; consumers are actively creating and passively shaping their personal [digital] bubbles, in which they engage (or not) with content and interact with likeminded people.

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Posted in Commerce, Customer Engagement, Digital Innovation

How Mobile Experiences Spark Brand Loyalty

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Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.

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Posted in Commerce, Digital Innovation, Mobile Marketing, Mobile Retail

Understanding Artificial Intelligence

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AI is only going to become a more integrated part of our lives, and cognitive tools are increasingly part of IBM’s offerings. While this will no doubt change our lives, technology always does.

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Posted in B2B, Digital Innovation

Will voice services like Amazon’s Alexa really rise as fast as predicted?

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People are using voice services a lot more than they did. But is there a limit on how big they can get? Yes. There are a lot of situations when people don’t want to use voice controls. People don’t want to talk to computers, when they are in front of other people. This is why live chat on websites works well – it allows people to do personal business while at work.

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Posted in Customer Engagement, Digital Innovation

Why bots are like email – but better

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Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps.

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Posted in Digital Innovation, Mobile Marketing, Social Media

Key Digital Trends for 2017

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The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it.

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Posted in Customer Engagement, Digital Innovation, Mobile Marketing, Mobile Retail, Social Media, The Future of Selling

Key Success Factors of VR – So Far

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When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into the space. Well, the Vive, Rift, and PSVR, hit the market this year. 2016 will be VR’s first “billion-dollar year” and Goldman Sachs, among others, predict VR to be an $80 billion industry by 2025. What’s more interesting is 70% of the revenue in 2016 is from hardware alone. The market is equipped and growing at an alarming rate – now it’s time to give them what they came here for: content.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

Future Of Brands: How Companies Evolve

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The pace of technology adoption and its widespread use is dramatically different than a decade ago. As a millennial, I’ve seen first hand at how my use of adopting the latest or even the more mainstream technologies, has led me

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Posted in Customer Engagement, Digital Innovation, Social Media, Uncategorized

Beating Algorithms is a Literal Game

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It’s no secret that our digital experiences are defined by algorithms. From search results and Facebook newsfeeds to YouTube video suggestions and junk mail folders, algorithmic codes elevate, deprecate, coordinate and regulate content for us everyday. We rarely know the

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Posted in Data Driven Marketing, Digital Innovation, Social Media
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