Data has become a critical factor in driving businesses forward today. From sophisticated machine-learning solutions to more traditional market mix modeling, data is increasingly being leveraged to drive smarter decision-making, and to measure the impact of that decision-making on key business outcomes.
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.
With apologies to Mark Twain, Rob Morrison asks what the innovation agenda means for the traditional power-base of marketing. A couple of years ago one of my clever clients identified a change in the pecking order on the management boards of Australian…
Here are some simple steps to help ensure your clients get the most out of their marketing technologies.
In advertising agencies we almost always define analytics and creatives by their place on the left brain / right brain spectrum.
The days of marketers solely focusing on direct marketing or online marketing are over.
With the increasing importance organizations are placing on technology to solve their problems – not to mention the money being spent – far more rigor must be placed on getting the most out of their marketing technology investments.
Here are the five mistakes that B2B marketers must avoid at all costs when using Linkedin and how to avoid committing them.
Key Performance Indicators and their accompanying Data Visualizations leave a lot to be desired and often leave users unclear on how to actually impact outcomes or improve performance.