Blog Archives

SXSW 2017: The Big Stuff


SXSW was populated with experiences. Whether to entertain or inform or possibly both, attendees were immersed in brands and concepts that sought to provide certain feelings or an understanding of something by engaging as many senses as possible. The experiences weren’t about UI or overtly tactical things, but about understanding context and how to properly use that to impact people. So, we can move from “user” to “experience,” because that’s what is truly meaningful to people.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

Best Thing For Advertising: Ad-blocking


Ad blocking is just one visible accelerant to a greater transformation that is underway; consumers are actively creating and passively shaping their personal [digital] bubbles, in which they engage (or not) with content and interact with likeminded people.

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Posted in Commerce, Customer Engagement, Digital Innovation

Barcelona 2017: Jamon, Chaos, and Mobility at MWC


Greg Flory makes sense of the chaos created by the collision of technology, vision, globalization, the rapidly advancing future, and the rippling impact of mobile innovation on adjacent industries and technologies at Mobile World Congress in Barcelona.

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Posted in Customer Engagement, Data Driven Marketing, Mobile Marketing, Mobile Retail

The Value Of Simplicity


Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.

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Posted in Commerce, Customer Engagement

Holding UX design accountable


Data has become a critical factor in driving businesses forward today. From sophisticated machine-learning solutions to more traditional market mix modeling, data is increasingly being leveraged to drive smarter decision-making, and to measure the impact of that decision-making on key business outcomes.

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Posted in Customer Engagement, Data Driven Marketing

Will voice services like Amazon’s Alexa really rise as fast as predicted?


People are using voice services a lot more than they did. But is there a limit on how big they can get? Yes. There are a lot of situations when people don’t want to use voice controls. People don’t want to talk to computers, when they are in front of other people. This is why live chat on websites works well – it allows people to do personal business while at work.

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Posted in Customer Engagement, Digital Innovation

Key Digital Trends for 2017


The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it.

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Posted in Customer Engagement, Digital Innovation, Mobile Marketing, Mobile Retail, Social Media, The Future of Selling

Key Success Factors of VR – So Far


When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into the space. Well, the Vive, Rift, and PSVR, hit the market this year. 2016 will be VR’s first “billion-dollar year” and Goldman Sachs, among others, predict VR to be an $80 billion industry by 2025. What’s more interesting is 70% of the revenue in 2016 is from hardware alone. The market is equipped and growing at an alarming rate – now it’s time to give them what they came here for: content.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

The Best Music Marketing of 2016


Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.

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Posted in Customer Engagement, Data Driven Marketing, Mobile Marketing

Human-centered design starts with the words we use


The foundation of human-centered design is respect for the people you are designing for. That’s why we place empathy – the ability to understand and share the feelings and experiences of another – at the center of the design process.

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Posted in Customer Engagement, Great Creative that Sells
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