Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.
Data has become a critical factor in driving businesses forward today. From sophisticated machine-learning solutions to more traditional market mix modeling, data is increasingly being leveraged to drive smarter decision-making, and to measure the impact of that decision-making on key business outcomes.
People are using voice services a lot more than they did. But is there a limit on how big they can get? Yes. There are a lot of situations when people don’t want to use voice controls. People don’t want to talk to computers, when they are in front of other people. This is why live chat on websites works well – it allows people to do personal business while at work.
When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into the space. Well, the Vive, Rift, and PSVR, hit the market this year. 2016 will be VR’s first “billion-dollar year” and Goldman Sachs, among others, predict VR to be an $80 billion industry by 2025. What’s more interesting is 70% of the revenue in 2016 is from hardware alone. The market is equipped and growing at an alarming rate – now it’s time to give them what they came here for: content.
Each year I break down the standouts in music marketing, picking the best performers based on the concept, innovation, presence in culture and execution. This year we can firmly say the divide between music promotion and brand collaborations no longer exists and record labels are building out their creative, content and influencer offerings.
The foundation of human-centered design is respect for the people you are designing for. That’s why we place empathy – the ability to understand and share the feelings and experiences of another – at the center of the design process.
Most enterprises today recognize that embracing digital transformation is now essential for success. What was once seen as a trend, is now what’s required for organizations to survive in today’s experience economy. However, the journey to transformation is a complicated…
The dawn of a new era is coming: the era of the service.