Blog Archives

The Value Of Simplicity

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Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.

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Posted in Commerce, Customer Engagement

Three Key Takeaways from the NRF BIG Show

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Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:

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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

Tips For mCommerce Success

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On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from

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Posted in Commerce, Mobile Marketing, Mobile Retail

How to Partner with a YouTube Creator

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At this year’s VidCon, many conversations focused on how brands can work with a YouTube Creator. Here’s how.

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Posted in Commerce, Social Media

Insights From Mobile World Congress 2016

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This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.

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Posted in Commerce, Mobile Marketing, Mobile Retail

Retail success with male customers

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The modern man has retail preferences—and strong ones.

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Posted in Commerce, Retail, Sexy Little Numbers

Personalization isn’t the future, it’s now

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Here are some takeways on how retailers can approach personalization (and drive ROI).

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Posted in Commerce, Retail

Why Retail Needs To Catch Up With Technology

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Retail brands need to keep up with, and learn from, technology brands.

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Posted in Commerce, Retail

The Supermarket of the Future

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In this world of disruption and change and technology, not much has really changed about supermarkets. But a new age that leverages technology and modern digital shopping behaviors may be forthcoming.

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Posted in Commerce, Retail, The Future of Selling

Engaging the new retail consumer

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When it comes to retail, consumer needs haven’t changed, their expectations have.

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Posted in Commerce, Mobile Retail, The Future of Selling
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