Blog Archives

Best Thing For Advertising: Ad-blocking

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Ad blocking is just one visible accelerant to a greater transformation that is underway; consumers are actively creating and passively shaping their personal [digital] bubbles, in which they engage (or not) with content and interact with likeminded people.

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Posted in Commerce, Customer Engagement, Digital Innovation

How Mobile Experiences Spark Brand Loyalty

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Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.

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Posted in Commerce, Digital Innovation, Mobile Marketing, Mobile Retail

The Value Of Simplicity

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Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.

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Posted in Commerce, Customer Engagement

Three Key Takeaways from the NRF BIG Show

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Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:

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Posted in Commerce, Mobile Marketing, Mobile Retail, Retail, The Future of Selling

Tips For mCommerce Success

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On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from

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Posted in Commerce, Mobile Marketing, Mobile Retail

How to Partner with a YouTube Creator

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At this year’s VidCon, many conversations focused on how brands can work with a YouTube Creator. Here’s how.

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Posted in Commerce, Social Media

Insights From Mobile World Congress 2016

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This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.

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Posted in Commerce, Mobile Marketing, Mobile Retail

Retail success with male customers

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The modern man has retail preferences—and strong ones.

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Posted in Commerce, Retail, Sexy Little Numbers

Personalization isn’t the future, it’s now

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Here are some takeways on how retailers can approach personalization (and drive ROI).

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Posted in Commerce, Retail

Why Retail Needs To Catch Up With Technology

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Retail brands need to keep up with, and learn from, technology brands.

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Posted in Commerce, Retail
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