Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.
Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.
Ogilvy’s Continuous Commerce™ team kicked off the new year with the National Retail Federation’s annual “Big Show” conference. The team was able to hear from some of the best in the retail industry in this three-day event, and explore the latest technologies on the expo floor. Here are our top three takeaways from the show:
On the first day of the NRF Big Show 2017 one thing was obvious: technology isn’t slowing down, so retail better be ahead of the curve, particularly when it comes to mobile commerce. Multiple sessions analyzed the rise of mobile commerce and its affect on retail. Below are three key takeaways we thought brands and retailers could learn from
This year’s Mobile World Congress yet again showed the massive innovation potential in the connectivity landscape.
The modern man has retail preferences—and strong ones.
Here are some takeways on how retailers can approach personalization (and drive ROI).
Retail brands need to keep up with, and learn from, technology brands.