Blog Archives

Understanding Artificial Intelligence

Bots



AI is only going to become a more integrated part of our lives, and cognitive tools are increasingly part of IBM’s offerings. While this will no doubt change our lives, technology always does.

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Posted in B2B, Digital Innovation

Aligning Your People with Your Brand

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In today’s digital world, most marketing initiatives forget to include a very important channel in their communications strategy: the human channel. I’m talking specifically about the people who sit within the four walls of your company. Your human channel is

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Posted in B2B, Digital Innovation

Why your next B2B campaign needs video

OgilvyOne B2B online video






B2B brands are beginning to realize the impact the right video can have, not only in the short term but longer term, to their brand as a whole.

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Posted in B2B

Seize The ‘Marketing Moment’ in B2B

OgilvyOne B2B Marketing






The ‘moment marketing’ is one of four key trends shaping media in 2016. So, what’s it all about?

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Posted in B2B

Digital Transformation Insights For Your Business

Digital Transformation OgilvyOne Worldwide






We held a #B2Bchat on Twitter talking about Digital Transformation which prompted great questions, a range of answers and a healthy debate. Read our recap here.

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Posted in B2B, Digital Innovation

B2B Sales Insights Report 2016

B2B Sales Leopard OgilvyOne






What’s working and what’s not working in B2B sales.

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Posted in B2B

5 ways to engage and keep your B2B customers

OgilvyOne B2B customers






B2B brands are often terrible at the basics of customer communication and engagement. So how can we get back on track?

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Posted in B2B, Customer Engagement

Contextual Data in B2B Marketing

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Using contextual data to improve marketing performance and be more versatile with content is the ‘shiny new thing.’

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Posted in B2B