Rob Morrison
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The reports of marketing’s death have been greatly exaggerated

With apologies to Mark Twain, Rob Morrison asks what the innovation agenda means for the traditional power-base of marketing. A couple of years ago one of my clever clients identified a change in the pecking order on the management boards of Australian

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Posted in Data Driven Marketing

How to Market with New Technology

New technology can prove very tempting for marketers, but take caution before proceeding!

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Posted in Digital Innovation

Digital Disruption: The Four Great Consumer Motivators

When focusing on digital innovation, we should consider the four great motivators: fear, guilt, greed and ego.

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Posted in Digital Innovation

Loyalty in Modern Marketing

It’s time the ‘loyalty paradox’ becomes the ‘loyalty parallel.’

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Posted in Customer Engagement

Sexy Little Numbers

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Dimitri Maex

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