With apologies to Mark Twain, Rob Morrison asks what the innovation agenda means for the traditional power-base of marketing. A couple of years ago one of my clever clients identified a change in the pecking order on the management boards of Australian…
New technology can prove very tempting for marketers, but take caution before proceeding!
When focusing on digital innovation, we should consider the four great motivators: fear, guilt, greed and ego.
It’s time the ‘loyalty paradox’ becomes the ‘loyalty parallel.’