Brian Fetherstonhaugh
Brian Fetherstonhaugh is Chairman and CEO for OgilvyOne Worldwide. Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Coca-Cola, IKEA, Unilever, and Nestlé. His book "The Long View: Career Strategies to Start Strong, Reach High and Go Far" will be published by Diversion Books in September 2016.
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Blog Archives

Human and Machine: How to future-proof your career

Brian Fetherstonhaugh The Long View



Will your job be replaced by a machine in the near future?






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Posted in Careers

Surviving Disruption As A Non-Disruptor Brand

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How do you stay relevant as a big brand on its way to digital transformation?











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Posted in Careers, Digital Innovation

The Relentless Pursuit of Digital Transformation

OgilvyOne Worldwide Digital Transformation






Why the key to success for brands in an era of constant disruption is the relentless pursuit of digital transformation.











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Posted in Digital Innovation

eCommerce: The Crucible of Customer Engagement

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At the Direct Marketing Association’s annual conference, DMA2014, the Global Event for Data-Driven Marketers, OgilvyOne Chairman and CEO, Brian Fetherstonhaugh, presented “eCommerce: The Crucible of Customer Engagement.”











Posted in Commerce, Customer Engagement

Customer Loyalty with Data Driven Marketing

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Data driven marketing brings together data and creativity to drive customer engagement that ultimately grows businesses.











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Posted in Customer Engagement, Data Driven Marketing

OgilvyOne boss Brian Fetherstonhaugh talks careers

3 DOORS DOWN






Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.











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Posted in Careers

Career Rocket Fuel: here’s what you really need to get right about work

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Brian Fetherstonhaugh, Chairman and CEO for OgilvyOne Worldwide, spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work life, designed with long-term success in mind.











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Posted in Careers

5 Reasons Why A Career In eCommerce Is Hot Right Now | Digital Marketing Careers

5 Reasons






Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.











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Posted in Commerce

Driving Customer Engagement with today’s business community

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In the pages of ‘Engaging a business audience of One’, the OgilvyOne thought-leaders examine each of these game-changers.











Posted in Customer Engagement

Crucible of Customer Engagement | eCommerce Marketing

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“My colleagues and I believe that every serious marketer needs to understand and appreciate the power of eCommerce.” – Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide











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Posted in Commerce
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