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SXSW 2017: The Big Stuff

SXSW was populated with experiences. Whether to entertain or inform or possibly both, attendees were immersed in brands and concepts that sought to provide certain feelings or an understanding of something by engaging as many senses as possible. The experiences weren’t about UI or overtly tactical things, but about understanding context and how to properly use that to impact people. So, we can move from “user” to “experience,” because that’s what is truly meaningful to people.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

Best Thing For Advertising: Ad-blocking

Ad blocking is just one visible accelerant to a greater transformation that is underway; consumers are actively creating and passively shaping their personal [digital] bubbles, in which they engage (or not) with content and interact with likeminded people.

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Posted in Commerce, Customer Engagement, Digital Innovation

Barcelona 2017: Jamon, Chaos, and Mobility at MWC

Greg Flory makes sense of the chaos created by the collision of technology, vision, globalization, the rapidly advancing future, and the rippling impact of mobile innovation on adjacent industries and technologies at Mobile World Congress in Barcelona.

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Posted in Customer Engagement, Data Driven Marketing, Mobile Marketing, Mobile Retail

Three Surprising Influencer Marketing Tips

Due to increasing social clutter, ad avoidance, and media segmentation (not to mention #alternativefacts), attaining trust, building relationships and, ultimately, earning influence is getting harder with every passing day.

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Posted in Uncategorized

How Mobile Experiences Spark Brand Loyalty

Why aren’t more brands using surprise and delight tactics to build loyalty and brand love? Simple. They don’t interact with their customers regularly, and when they do, they focus on transacting. Also, they are unsure what action might have even a small bit of delight for any individual customer.

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Posted in Commerce, Digital Innovation, Mobile Marketing, Mobile Retail

The Value Of Simplicity

Brands that embrace simplicity are more profitable, have greater customer loyalty and employee engagement. What does simplicity mean? It means being uncomplicated, free from pretense or guile, easy to understand and without unnecessary embellishments.

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Posted in Commerce, Customer Engagement

Key Success Factors of VR – So Far

When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into the space. Well, the Vive, Rift, and PSVR, hit the market this year. 2016 will be VR’s first “billion-dollar year” and Goldman Sachs, among others, predict VR to be an $80 billion industry by 2025. What’s more interesting is 70% of the revenue in 2016 is from hardware alone. The market is equipped and growing at an alarming rate – now it’s time to give them what they came here for: content.

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Posted in Customer Engagement, Digital Innovation, The Future of Selling

Human-centered design starts with the words we use

The foundation of human-centered design is respect for the people you are designing for. That’s why we place empathy – the ability to understand and share the feelings and experiences of another – at the center of the design process.

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Posted in Customer Engagement, Great Creative that Sells

Future Of Brands: How Companies Evolve

The pace of technology adoption and its widespread use is dramatically different than a decade ago. As a millennial, I’ve seen first hand at how my use of adopting the latest or even the more mainstream technologies, has led me

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Posted in Customer Engagement, Digital Innovation, Social Media, Uncategorized

Civility Coming To Comments Section?

Many of us are simply worn out with the battles taking place in comments sections across social media. We’re all for a healthy debate, but – as community managers – when debates turn to bullying we have to know how to moderate the conversation. YouTube is the platform stealing the show for us this week, making our jobs – and the jobs of its creators – far simpler with the release of new tools that will help identify inappropriate comments and allow creators to review (with the hope of cleaning up abusive conversations).

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Posted in Social Media
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