For the past few years, two of Ogilvy’s digital and innovation leaders,Marshall Manson and James Whatley, have collaborated on a yearly trend report outlining both where thy believe the digital and social landscape is headed and what brands and agency partners should do about it.
As is tradition, this document – the fourth annual addition – is made up of two parts:
First a review and grading of their 2016 predictions, and second, a look ahead to what the future holds in 2017.
We hope you enjoy it.
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