OgilvyOne Worldwide Chairman and CEO, Brian Fetherstonhaugh discusses why the key to success for brands in an era of constant disruption is the relentless pursuit of digital transformation. He believes that we are at the most exciting time in the history of marketing, and standing still is definitely going backwards.
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His book The Long View: Career Strategies to Start Strong, Reach High and Go Far will be released on Diversion Books in September of 2016. http://thelongviewcareer.com
Follow him on Twitter: @BrianOgilvy