The Relentless Pursuit of Digital Transformation

OgilvyOne Worldwide Digital Transformation

OgilvyOne Worldwide Chairman and CEO, Brian Fetherstonhaugh discusses why the key to success for brands in an era of constant disruption is the relentless pursuit of digital transformation. He believes that we are at the most exciting time in the history of marketing, and standing still is definitely going backwards.

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BrianF 9.2013 smallBrian Fetherstonhaugh is the Chairman and CEO of OgilvyOne Worldwide in NYC.

His book The Long View: Career Strategies to Start Strong, Reach High and Go Far will be released on Diversion Books in September of 2016.

Follow him on Twitter: @BrianOgilvy

Brian Fetherstonhaugh is Chairman and CEO for OgilvyOne Worldwide. Brian has a unique vantage point on how brands are built, how corporate cultures are created, and what happens as the world goes digital. In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Coca-Cola, IKEA, Unilever, and Nestlé. His book "The Long View: Career Strategies to Start Strong, Reach High and Go Far" will be published by Diversion Books in September 2016.

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