2 reasons your targeting strategy is out of date

This article was originally posted on iMediaConnection.com

Dimitri Maex, author of Sexy Little Numbers and managing director of OgilvyOne says that when it comes to targeting, we’re only using a fraction of the data available.

Three years ago when we talked targeting, it was about traditional methods like propensity models and segmentation. The focus was on emails, direct messaging, and display… but things have changed. Now it’s all about social, and there’s a much bigger variety of data sources. In fact, Dimitri says we’re only using a fraction of the data we have available. And he says relevance is more and more of a challenge. Watch an interview as he speaks with iMedia’s Bethany Simpson.

Dimitri leads the Ogilvy’s Consulting group in North America. This groups consists of approximately 120 consultants across Ogilvy’s Marketing Strategy, CRM and Analytics practices. He is also a member of the OgilvyOne Worldwide board. Dimitri moved to the New York office to run Ogilvy’s Strategy team, which included Ogilvy’s Marketing Strategy, CRM and Analytics capabilities. He took on the management of OgilvyOne in New York in 2011. Most recently, he is the author of Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have.

Posted in Data Driven Marketing

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