Storytelling: Defining the Narrative

Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important. “A brand needs to effectively have a consistent narrative,” Rory says in the interview. Watch the video to see more.

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