Tablets: The New Digital Shelf Space

The way we use tablets quickly changes from environment to environment we inhabit. In one instance we might be lounging on the sofa after work making a purchase with our tablet and a just a few hours later propping it along side a cookbook to instruct us how to finish making dinner. Here, we take a look at these environments and analyze the types of consumer behaviors and patterns that marketers can use to evolve their digital marketing approach when implementing tablet devices into the mix.

Tablets & Environments

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Brandon Berger is the Chief Digital Officer, Worldwide, Ogilvy & Mather Worldwide.

Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives, Brandon is responsible for establishing and leading the digital agenda across the network: this includes setting the network’s global digital strategy, leading M&A and offer development; along with building new capabilities and practice areas, and for bringing this to clients.

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