Twitter Lists: A Great Social Media Strategy


3 Tactics For Using Twitter Lists To Save Time, Build Relationships Faster and Sell More

I have to confess that I’m a huge fan of Twitter. I love the Tweeps, I love the insights and I love putting “Tw” in front of any word to create a new Tword. (I know, I know – Lame).

Something that isn’t lame is the virtual goldmine of information and data being transmitted via Twitter Lists, one of the easiest, but most overlooked, features on Twitter. If you’re smart and have a keen eye for great social media strategy you can easily capitalize on it.

Twitter Lists are a way for you to organize the people you follow into groups so you can easily see at a glance what that group/list is tweeting about. Instead of being distracted by the entire twitter stream of people you follow you can quickly digest what a specific subset of your twitter peeps are up to.

Here’s a quick example:

Because I’m interested in cool apps – more specifically time and money saving business apps – I created a twitter list for “Helpful Business Apps” and added all the apps I currently use so I can stay abreast of updates and upgrades. I also added the people that review and discuss business apps into the list. Now, when I want to see what’s cool, new or changing, I simply take a quick glance at my Twitter List. Bam. Instantly updated and informed.

One extra bonus with Twitter Lists is that you can make them Public so other people can follow that list. Think of it as social sharing. Because there’s literally thousands of lists already created by uber-savvy Tweeps, you can hunt down some Twitter Lists that are already created and instead of following each person individually, you can choose to just follow the list. Very Cool!

For example, if you’ve always had a huge crush on Alyssa Milano like I have you can check out what type of lists she’s created by clicking the “Lists” tab on her profile and choose to follow one of them. Like the one “Makes Me Laugh”: If they’re funny enough for her then I bet they’re funny enough for me. Instant time-saver.


Now, before we end this love affair with Twitter Lists, here are 3 ideas for you to implement today to maximize Twitter and save you time:

1) Organize your clients in a personal list. (Mark it private. When you’re creating a list you can choose to make it Public or Private. Keep this one private so you don’t make it easy for your competitors to sniff out your clients.)

2) Organize the prospects, businesses or brands into another list you’d like to build relationships with. (Mark it private.)

3) Organize all of the industry publications, reporters and thought leaders into another list. (Public or private, up to you.)

These three simple lists are great social media solutions. They will allow you to start managing relationships on Twitter more effectively and build those relationships with people faster. They saved me from being overwhelmed by the daily barrage of tweets and allow me to manage my account in only minutes a day, as opposed to hours.

I hope it helps!

If you have any questions, let me know below. Happy to help.


Todd Herman is the winner of OgilvyOne’s “Search For The World’s Greatest Salesperson” contest. He owns several businesses, including a boutique digital marketing agency, Traffic Bakery.

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