Blog Archives

The changing consumer mindset

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In the last few years there has been a behavioral change among people due to the ever-increasing, widely available and socially-charged technology tools. Whether it be through social media sites, mobile phone apps, personal computers or tablets, people are connected

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Posted in Social Media

Does Social Media Exposure Increase Sales?

Is exposure to social content – on online social sites like Facebook and Twitter – effective in rapidly shaping brand perceptions or driving sales? To help answer this question, Ogilvy and ChatThreads enlisted approximately 400 US restaurant consumers who tracked

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Posted in Great Selling Examples, Social Media

Ogilvy Digital Labs: Making Music Matter

On September 9th, 2011, Ogilvy London hosted Lab Day Live in an effort to make music matter as much to brands as it does to consumers. The insides of the Ogilvy London offices were transformed to accommodate three different stages

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Posted in Social Media

Unlocking the Full Value of Customers

A New Approach from Direct Marketing Agency, OgilvyOne Worldwide Most companies fail to appreciate the full value that customers can bring to their business. They see a customer as a single transaction or a small series of transactions. They undervalue

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Posted in The Future of Selling

The B2B Buyer Journey Is a Social One

The buyer journey begins earlier and earlier. Even before a buyer knows they will be a “buyer” they are researching a need via Google, reading what their peers are struggling with, and forming ideas for how to overcome problems or

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Posted in Social Media, The Future of Selling

What if the Chinese Internet Goes Global?

Dear world, could you imagine swapping your Twitter account for Sina’s Weibo, Facebook for RenRen and using Baidu to search instead of Google? What about watching some videos on Youku or Tudou for a change instead of YouTube? Taobao is

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Posted in Social Media

Goodbye Sales Funnel, Hello Social Media

Social Media Strategy Interview with Brian Fetherstonhaugh Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, recently sat down with Karl Moore of the Desautels Faculty of Management at McGill University to discuss selling and customer journeys. Brian speaks about how selling

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Posted in The Future of Selling

Twitter Lists: A Great Social Media Strategy

  3 Tactics For Using Twitter Lists To Save Time, Build Relationships Faster and Sell More I have to confess that I’m a huge fan of Twitter. I love the Tweeps, I love the insights and I love putting “Tw”

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Posted in Social Media

A Google +1 Tutorial

How To Set Up Google +1 Google just launched a new feature that has turned the search game into a social experience. And, once again, they’ve innovated their product to stay on top of the search game. The Google +1

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Posted in Sales News

Master social media tools to sell more effectively

              Excerpts from an interview with: Richard Bravman CMO and VP of Corporate Development at NCR Corporation What do you think is the Future of Selling? It’s about an even better understanding about the

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Posted in Sales Interview Series