Blog Archives

Unlocking the Full Value of Customers

A New Approach from Direct Marketing Agency, OgilvyOne Worldwide Most companies fail to appreciate the full value that customers can bring to their business. They see a customer as a single transaction or a small series of transactions. They undervalue

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Posted in The Future of Selling

The B2B Buyer Journey Is a Social One

The buyer journey begins earlier and earlier. Even before a buyer knows they will be a “buyer” they are researching a need via Google, reading what their peers are struggling with, and forming ideas for how to overcome problems or

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Posted in Social Media, The Future of Selling

What if the Chinese Internet Goes Global?

Dear world, could you imagine swapping your Twitter account for Sina’s Weibo, Facebook for RenRen and using Baidu to search instead of Google? What about watching some videos on Youku or Tudou for a change instead of YouTube? Taobao is

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Posted in Social Media

Goodbye Sales Funnel, Hello Social Media

Social Media Strategy Interview with Brian Fetherstonhaugh Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, recently sat down with Karl Moore of the Desautels Faculty of Management at McGill University to discuss selling and customer journeys. Brian speaks about how selling

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Posted in The Future of Selling

Twitter Lists: A Great Social Media Strategy

  3 Tactics For Using Twitter Lists To Save Time, Build Relationships Faster and Sell More I have to confess that I’m a huge fan of Twitter. I love the Tweeps, I love the insights and I love putting “Tw”

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Posted in Social Media

A Google +1 Tutorial

How To Set Up Google +1 Google just launched a new feature that has turned the search game into a social experience. And, once again, they’ve innovated their product to stay on top of the search game. The Google +1

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Posted in Sales News

Master social media tools to sell more effectively

              Excerpts from an interview with: Richard Bravman CMO and VP of Corporate Development at NCR Corporation What do you think is the Future of Selling? It’s about an even better understanding about the

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Posted in Sales Interview Series

Learn Expert Strategies for Using Social Media to Sell More, Faster

Watch this WebEx video to hear from sales experts on the latest strategies to use social media to sell more, faster. Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, moderates viewpoints from three distinguished panelists: Barbara Weaver Smith, Founder &

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Posted in The Future of Selling

Sales experts discuss the Future of Selling

Todd Herman, the winner of the World’s Greatest Salesperson contest, speaks to industry experts about the Future of Selling. Listen to David Hernandez, Amilya Antonetti, Dan Waldschmidt, Jen Groover and Richard Bravman as they share their thoughts on Social Selling.

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Posted in Sales Interview Series, The Future of Selling

Watch highlights from The Future of Selling

For the time-strapped among us, here’s a 3 minute video capturing the highlights of “The Future of Selling” presentation delivered by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide. Click below to view the video. Brian Fetherstonhaugh on The Future

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Posted in The Future of Selling