Brandon Berger, Ogilvy & Mather Chief Digital Officer Worldwide, presented The Not-So-Standard Rules of Engagement with Today’s Tomorrow’s Yesterday’s Digital Consumers at the Consumer Engagement Technology World (CETW) conference in San Francisco on Thursday, March 29th. What we think we…
One of the most surprising public relations kerfuffles to hit Goldman Sachs came on March 14th with Greg Smith’s exhortation in the now infamous New York Times Op-Ed, “Why I am Leaving Goldman Sachs.” “I believe I have worked here…
A brief history of CTR: When the first display banners appeared in the 90’s, they were greeted with much fan fare and significantly higher Click Through Rate (CTR) as compared with today’s CTR. Over the years, display advertising has been…
In his presentation, “The DigiMarketing Imperative”, Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach. “The core of the…
Ogilvy & Mather Launches New Cross-Discipline Social Media Practice Read about it in the New York Times. New York, NY, February 13, 2012 — Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of…
Do Not Redesign Your YouTube Channel Until You Read This We are on the cusp of a new phase in the life of Google’s video juggernaut YouTube; a phase that adds significant benefits for brands that have adopted digital content…
In the last few years there has been a behavioral change among people due to the ever-increasing, widely available and socially-charged technology tools. Whether it be through social media sites, mobile phone apps, personal computers or tablets, people are connected…
Is exposure to social content – on online social sites like Facebook and Twitter – effective in rapidly shaping brand perceptions or driving sales? To help answer this question, Ogilvy and ChatThreads enlisted approximately 400 US restaurant consumers who tracked…
On September 9th, 2011, Ogilvy London hosted Lab Day Live in an effort to make music matter as much to brands as it does to consumers. The insides of the Ogilvy London offices were transformed to accommodate three different stages…
