Blog Archives

The Not-So-Standard Rules of Engagement with Digital Consumers.

Brandon Berger, Ogilvy & Mather Chief Digital Officer Worldwide, presented The Not-So-Standard Rules of Engagement with Today’s Tomorrow’s Yesterday’s Digital Consumers at the Consumer Engagement Technology World (CETW) conference in San Francisco on Thursday, March 29th. What we think we

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Posted in Social Media

Social Media & Employee Backlash: How to Respond to Criticism

One of the most surprising public relations kerfuffles to hit Goldman Sachs came on March 14th with Greg Smith’s exhortation in the now infamous New York Times Op-Ed, “Why I am Leaving Goldman Sachs.” “I believe I have worked here

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Posted in Social Media

Display Adverstising: Pay-Per-Touch?

A brief history of CTR: When the first display banners appeared in the 90′s, they were greeted with much fan fare and significantly higher Click Through Rate (CTR) as compared with today’s CTR. Over the years, display advertising has been

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Posted in Great Selling Examples, Mobile Retail, The Future of Selling

Digital Marketing: Rethinking the Paid, Owned, Earned model

In his presentation, “The DigiMarketing Imperative”, Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach. “The core of the

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Posted in Social Media, The Future of Selling

Facebook Timeline: From Migration to Adoption


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Social@Ogilvy to transform business solutions

Ogilvy & Mather Launches New Cross-Discipline Social Media Practice   Read about it in the New York Times. New York, NY, February 13, 2012 — Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of

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Brands & the New Era of YouTube

Do Not Redesign Your YouTube Channel Until You Read This We are on the cusp of a new phase in the life of Google’s video juggernaut YouTube; a phase that adds significant benefits for brands that have adopted digital content

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Posted in Social Media

The changing consumer mindset

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In the last few years there has been a behavioral change among people due to the ever-increasing, widely available and socially-charged technology tools. Whether it be through social media sites, mobile phone apps, personal computers or tablets, people are connected

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Posted in Social Media

Does Social Media Exposure Increase Sales?

Is exposure to social content – on online social sites like Facebook and Twitter – effective in rapidly shaping brand perceptions or driving sales? To help answer this question, Ogilvy and ChatThreads enlisted approximately 400 US restaurant consumers who tracked

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Posted in Great Selling Examples, Social Media

Ogilvy Digital Labs: Making Music Matter

On September 9th, 2011, Ogilvy London hosted Lab Day Live in an effort to make music matter as much to brands as it does to consumers. The insides of the Ogilvy London offices were transformed to accommodate three different stages

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Posted in Social Media