Blog Archives

The Power of a Good (Creative) Idea

Take Something Boring and Make It Beautiful My favourite ideas involve products or tools that no sane creative person would bother with. You know the sort; high fiber cereal, wall paint, dog food, the stuff that surrounds us but has

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Posted in Great Creative that Sells

Facebook ads aim to boost esteem in women

A new campaign from Ogilvy UK, currently running in Australia and Brazil, the Dove Ad Makeover, passes the power of advertising to women by displacing negative ads with empowering, positive messages sent through a Facebook application, found at facebook.com/dove. “Dove

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Posted in Social Media

The Rough Diamond: Fostering New Talent in Today’s Digital Age

There are many challenges we as marketers face in today’s digital age, such as the constant evolution of technology, changes in the consumer landscape, social innovation, collaboration, environmental sustainability and transparency to name a few biggies. But what about the

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Posted in Social Media

The Not-So-Standard Rules of Engagement with Digital Consumers.

Brandon Berger, Ogilvy & Mather Chief Digital Officer Worldwide, presented The Not-So-Standard Rules of Engagement with Today’s Tomorrow’s Yesterday’s Digital Consumers at the Consumer Engagement Technology World (CETW) conference in San Francisco on Thursday, March 29th. What we think we

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Posted in Social Media

Social Media & Employee Backlash: How to Respond to Criticism

One of the most surprising public relations kerfuffles to hit Goldman Sachs came on March 14th with Greg Smith’s exhortation in the now infamous New York Times Op-Ed, “Why I am Leaving Goldman Sachs.” “I believe I have worked here

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Posted in Social Media

Display Adverstising: Pay-Per-Touch?

A brief history of CTR: When the first display banners appeared in the 90′s, they were greeted with much fan fare and significantly higher Click Through Rate (CTR) as compared with today’s CTR. Over the years, display advertising has been

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Posted in Great Selling Examples, Mobile Retail, The Future of Selling

Digital Marketing: Rethinking the Paid, Owned, Earned model

In his presentation, “The DigiMarketing Imperative”, Chief Operating Officer of Ogilvy & Mather Asia Pacific, Kent Wertime, advocates a shift from the POE (paid, owned, earned) paradigm to a new PUC (participation, utility and contribution) approach. “The core of the

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Posted in Social Media, The Future of Selling

Facebook Timeline: From Migration to Adoption


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Posted in Social Media

Social@Ogilvy to transform business solutions

Ogilvy & Mather Launches New Cross-Discipline Social Media Practice   Read about it in the New York Times. New York, NY, February 13, 2012 — Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of

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Posted in Social Media

Brands & the New Era of YouTube

Do Not Redesign Your YouTube Channel Until You Read This We are on the cusp of a new phase in the life of Google’s video juggernaut YouTube; a phase that adds significant benefits for brands that have adopted digital content

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Posted in Social Media