Blog Archives

Leveraging Data into Social ROI

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Using data in the right ways can yield substantial rises in marketing efficiency, securing the same or better results for the same or less cost.

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Posted in Social Media

Measure your online marketing know-how

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Social media marketing is crying out for a uniformed measurement process.

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Posted in Social Media

Big data and social networks enable a new system of engagement.

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How data can bring better social media engagement.

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Posted in Customer Engagement, Social Media

How to improve your social media strategy

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The importance of social media cannot be understated: it can help your marketing strategy. Here are some tips to help improve yours.

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Posted in Social Media

Storytelling: Defining the Narrative

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Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important.

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Posted in Social Media

A Lesson in Social Data for Brands: Expression vs. Intention

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This article was originally published on WhatWorksWhere.com. Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of

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Posted in Social Media

The Birth of Transmedia

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Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft,

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Posted in Social Media

Social Data: Stop Listening and Start Thinking

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This article was originally posted on WhatWorksWhere.com Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced “Social Listening” (the process of capturing conversations from the social media). So why am I now telling

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Posted in Social Media

How to leverage social gifting for your brand

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As the adoption of Facebook and other social media matures, a new crop of companies have developed that leverage the social graph to mine data in a way that can increase the viral ability of a product, and increase the

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Posted in Social Media

How to earn digital cultural currency

Variations on a theme: How consumers are turning elements of pop-culture into digital cultural currency While selling is what we do as marketers, culture is the milieu in which that selling occurs. And since we’re often the ones using the

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Posted in Social Media
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