Blog Archives

Storytelling: Defining the Narrative

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Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important.

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Posted in Social Media

A Lesson in Social Data for Brands: Expression vs. Intention

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This article was originally published on WhatWorksWhere.com. Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of

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The Birth of Transmedia

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Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft,

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Posted in Social Media

Social Data: Stop Listening and Start Thinking

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This article was originally posted on WhatWorksWhere.com Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced “Social Listening” (the process of capturing conversations from the social media). So why am I now telling

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How to leverage social gifting for your brand

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As the adoption of Facebook and other social media matures, a new crop of companies have developed that leverage the social graph to mine data in a way that can increase the viral ability of a product, and increase the

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How to earn digital cultural currency

Variations on a theme: How consumers are turning elements of pop-culture into digital cultural currency While selling is what we do as marketers, culture is the milieu in which that selling occurs. And since we’re often the ones using the

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Posted in Social Media

Five Insights Into Content Strategy

  This article was by Josh Johnson and originally posted on “The Content Marketeer.” You can visit the source article here. Kohlben Vodden, Head of Social Media and Content Strategy at OgilvyOne, offers unique guidance to every client, informed by

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The Power of a Good (Creative) Idea

Take Something Boring and Make It Beautiful My favourite ideas involve products or tools that no sane creative person would bother with. You know the sort; high fiber cereal, wall paint, dog food, the stuff that surrounds us but has

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Posted in Great Creative that Sells

Facebook ads aim to boost esteem in women

A new campaign from Ogilvy UK, currently running in Australia and Brazil, the Dove Ad Makeover, passes the power of advertising to women by displacing negative ads with empowering, positive messages sent through a Facebook application, found at facebook.com/dove. “Dove

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The Rough Diamond: Fostering New Talent in Today’s Digital Age

There are many challenges we as marketers face in today’s digital age, such as the constant evolution of technology, changes in the consumer landscape, social innovation, collaboration, environmental sustainability and transparency to name a few biggies. But what about the

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