Blog Archives

Making The Information Firehouse Manageable For Data-Driven Decisions

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This article was originally posted on FastCompany.com Yes, your company is being inundated with data. Yes, you need it to make decisions. Yes, there is someone who can help you. His name is Dimitri Maex. The daily data deluge can

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Posted in Data Driven Marketing

New Study Shows U.S. Consumers Willing To Share Personal Data

Dimitri Maex3

A new landscape is emerging in the US: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange.

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Posted in Data Driven Marketing

Lessons in Analytical Agility From the Architect of the F-16

courtesy Bloomberg

This article was originally posted on AdAge.com Key Points From Fighter Pilot John Boyd’s Framework for Agility How do you get your organization to learn from the insights you have uncovered? And how can it adapt? Companies can become more

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Posted in Data Driven Marketing

Dimitri Maex on why you should read Sexy Little Numbers

Dimitri Maex, Managing Director of OgilvyOne New York, and author of Sexy Little Numbers, shares his reasons as to why you should read the book and what you will learn in this short video.

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Posted in Data Driven Marketing

Tech Companies, Meet Your New Best Customer

This article was originally posted on Bloomberg BusinessWeek Here’s an intriguing prediction: Market researcher Gartner (IT) estimates that by 2017 chief marketing officers will spend more on IT than their counterpart chief information officers. While this may come as a

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Posted in Data Driven Marketing

Five Imperatives for CMOs

This article was originally posted on ASmarterPlanet.com CMOs are under attack from all directions. They are being tasked by the C-suite to deliver both innovation and accountability, two disparate objectives that are sometimes at loggerheads with each other. And yet

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Posted in The Future of Selling

Forget Big Data. What your business needs is Dynamic Data.

This article was originally posted on BigThink.com Nikolaus Otto invented the basic design of the 4-stroke internal combustion engine – the power plant that today moves most of the vehicles on the world’s roads – back in 1862.  The engines

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Posted in Data Driven Marketing

It’s time for marketers to get back to basics

This article was originally posted on DMNews.com We can track who views our marketing campaigns online. We can tell which ads they viewed; how long they looked, and where they went afterwards. Everything is measurable today. You’d expect me, as

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Posted in Data Driven Marketing

1-900-555-SEXY

The third in our series of ads for “Sexy Little Numbers” is a play on the good old-fashioned dirty phone call. Because some people think that data is a dirty word. We absolutely disagree. We think numbers are sexy. Find

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Posted in Data Driven Marketing, Social Media

Sexy Little Numbers: Piping hot off the press!

Dimitri Maex, Managing Director of OgilvyOne New York, the digital direct arm of Ogilvy & Mather, demystifies data analytics in his new book SEXY LITTLE NUMBERS: How to Grow Your Business Using the Data You Already Have. Written for the general reader,

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Posted in Data Driven Marketing