Blog Archives

Making Continuous Commerce into “Intimate Commerce”

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In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.

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Posted in Commerce

Mind the gap: Mobile and in-store commerce should have the same standards

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If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.

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Posted in Commerce

Want More Revenue? Get a Chief Data Officer in Your Corner

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The hype around “big data” is doing a disservice to the industry because it focuses too many of us on technology and data volume and not what is important, saysTodd Cullen, Chief Data Officer at Ogilvy & Mather.

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Posted in Data Driven Marketing

Is advertising the problem? Or is advertising the solution?

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There is a universally held belief that advertising makes people want more things. This may indeed be true. But an equally important (and perhaps even more lucrative) use of advertising is to make people content with less.

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Posted in Great Selling Examples

Data Gets Big: How It’s Growing in Size and Value

Dimitri Maex, author of “Sexy Little Numbers,” sits down with Data Informed to discuss the critical roles that data and analytics are beginning to play in a field once thought to be disconnected from numbers.

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Posted in Data Driven Marketing

Marketing in a Digital World

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Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.

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Posted in Customer Engagement, Data Driven Marketing, Digital Innovation

Ogilvy wins big at Cannes

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The Cannes Advertising festival has been going on this week and the Ogilvy network has been making its presence known.

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Posted in Great Creative that Sells

Big Data versus Meaningful Data

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Determining which data is right for a Big Data plan is only one step toward converting those assets into actionable insight.

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Posted in Data Driven Marketing

Data is driving the evolution of marketing in China

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Before we broach the subject of Marketing 3.0, it is necessary to review the evolution of digital marketing.

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Posted in Data Driven Marketing

A CEO’s Advice For The Third Chapter Of Your Career

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Forbes interviews OgilvyOne CEO Brian Fetherstonhaugh about “passing the torch” in the 3rd phase of your career.

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Posted in Careers