Blog Archives

A CEO’s Advice For The Third Chapter Of Your Career


Forbes interviews OgilvyOne CEO Brian Fetherstonhaugh about “passing the torch” in the 3rd phase of your career.

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Posted in Careers

Online Video: The Waiting is the Hardest Part


Like it or not, successful video producers have adjusted the output of their craft to mesh with the quick-judgment sensibilities of online video viewers.

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Posted in Customer Engagement, Mobile Marketing

Storytelling: Defining the Narrative

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Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important.

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Posted in Social Media

Data & Storytelling

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Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.

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Posted in Sexy Little Numbers

Can Data be creative? Contagious Magazine investigates.


In an interview with Dimitri Maex, MD of OgilvyOne New York, Contagious Magazine discusses dealing with data and the creative insights they can unveil.

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Posted in Data Driven Marketing

Data Visualization: Measuring Happiness in Germany


OgilvyOne developed an online data visualization tool for o2 that goes one step further and focuses on the satisfaction of Germany in total.

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Posted in Data Driven Marketing

Measure What Matters: 4 Steps to Making Sense of Your Data


Data can be intimidating. In ‘Sexy Little Numbers’ Dimitri Maex demonstrates how to determine what kind of information your business should be tracking — and how to make sense of it.

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Posted in Data Driven Marketing

A Data-Driven Reality Check for Your Marketing Budget


This article was originally posted on In their book Sexy Little Numbers (Ogilvy & Mather with Crown Business, a division of Random House Inc., 2012), Dimitri Maex and Paul B. Brown explain ways to use data analysis to help

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Posted in Data Driven Marketing

Making The Information Firehouse Manageable For Data-Driven Decisions


This article was originally posted on Yes, your company is being inundated with data. Yes, you need it to make decisions. Yes, there is someone who can help you. His name is Dimitri Maex. The daily data deluge can

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Posted in Data Driven Marketing