Blog Archives

The truth about eCommerce marketing today


You know the old saying, about how numbers don’t lie? Here’s the thing about eCommerce today: The numbers don’t always tell the full story, either.

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Posted in Commerce, Data Driven Marketing

5 Reasons Why A Career In eCommerce Is Hot Right Now | Digital Marketing Careers

5 Reasons

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.

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Posted in Commerce

The Importance of Real-Time Insights


Sean Muzzy, CEO North America for Neo@Ogilvy discusses marketing across the many devices consumers now use and the importance of real-time insights.

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Posted in Data Driven Marketing

Making Continuous Commerce into “Intimate Commerce”


In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.

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Posted in Commerce

Mind the gap: Mobile and in-store commerce should have the same standards


If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.

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Posted in Commerce

Want More Revenue? Get a Chief Data Officer in Your Corner


The hype around “big data” is doing a disservice to the industry because it focuses too many of us on technology and data volume and not what is important, saysTodd Cullen, Chief Data Officer at Ogilvy & Mather.

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Posted in Data Driven Marketing

Is advertising the problem? Or is advertising the solution?


There is a universally held belief that advertising makes people want more things. This may indeed be true. But an equally important (and perhaps even more lucrative) use of advertising is to make people content with less.

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Posted in Great Selling Examples

Data Gets Big: How It’s Growing in Size and Value

Dimitri Maex, author of “Sexy Little Numbers,” sits down with Data Informed to discuss the critical roles that data and analytics are beginning to play in a field once thought to be disconnected from numbers.

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Posted in Data Driven Marketing

Marketing in a Digital World

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Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.

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Posted in Customer Engagement, Data Driven Marketing, Digital Innovation

Ogilvy wins big at Cannes


The Cannes Advertising festival has been going on this week and the Ogilvy network has been making its presence known.

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Posted in Great Creative that Sells