With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers. In this presentation, Julie outlines six key pointers for…
Take Something Boring and Make It Beautiful My favourite ideas involve products or tools that no sane creative person would bother with. You know the sort; high fiber cereal, wall paint, dog food, the stuff that surrounds us but has…
Shielded within the ‘Great Firewall,’ people often perceive China’s digital environment as a world of its own. But where others find its uniqueness intimidating, I find it intriguing. China isn’t usually the first country that springs to mind when considering…
Suddenly, (perhaps to the surprise of nerdy economists), behavioral economics has become the buzziest term in marketing. It makes sense – aren’t we ultimately all about getting people to make non-rational decisions? Isn’t it great to finally apply real academic…
By now it’s clear that mobile apps – if executed well – can help brands sell more. Target’s mCommerce app helps the retailer generate revenue from on-the-go shoppers. Popular gaming app Draw Something generates revenue through micro-purchases and upgrades. And…
A new campaign from Ogilvy UK, currently running in Australia and Brazil, the Dove Ad Makeover, passes the power of advertising to women by displacing negative ads with empowering, positive messages sent through a Facebook application, found at facebook.com/dove. “Dove…
There are many challenges we as marketers face in today’s digital age, such as the constant evolution of technology, changes in the consumer landscape, social innovation, collaboration, environmental sustainability and transparency to name a few biggies. But what about the…
Silicon Roundabout, East London’s answer to California’s Silicon Valley, has received serious investment in recent years and a serious amount of press coverage, too. With the likes of Google set to host a 7-story space here this year, the Roundabout…
Brandon Berger, Ogilvy & Mather Chief Digital Officer Worldwide, presented The Not-So-Standard Rules of Engagement with Today’s Tomorrow’s Yesterday’s Digital Consumers at the Consumer Engagement Technology World (CETW) conference in San Francisco on Thursday, March 29th. What we think we…
One of the most surprising public relations kerfuffles to hit Goldman Sachs came on March 14th with Greg Smith’s exhortation in the now infamous New York Times Op-Ed, “Why I am Leaving Goldman Sachs.” “I believe I have worked here…
