Blog Archives

Data Visualization: Measuring Happiness in Germany

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OgilvyOne developed an online data visualization tool for o2 that goes one step further and focuses on the satisfaction of Germany in total.

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Posted in Data Driven Marketing

Measure What Matters: 4 Steps to Making Sense of Your Data

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Data can be intimidating. In ‘Sexy Little Numbers’ Dimitri Maex demonstrates how to determine what kind of information your business should be tracking — and how to make sense of it.

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Posted in Data Driven Marketing

A Data-Driven Reality Check for Your Marketing Budget

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This article was originally posted on Entrepreneur.com In their book Sexy Little Numbers (Ogilvy & Mather with Crown Business, a division of Random House Inc., 2012), Dimitri Maex and Paul B. Brown explain ways to use data analysis to help

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Posted in Data Driven Marketing

Making The Information Firehouse Manageable For Data-Driven Decisions

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This article was originally posted on FastCompany.com Yes, your company is being inundated with data. Yes, you need it to make decisions. Yes, there is someone who can help you. His name is Dimitri Maex. The daily data deluge can

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Posted in Data Driven Marketing

New Study Shows U.S. Consumers Willing To Share Personal Data

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A new landscape is emerging in the US: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange.

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Posted in Data Driven Marketing

Lessons in Analytical Agility From the Architect of the F-16

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This article was originally posted on AdAge.com Key Points From Fighter Pilot John Boyd’s Framework for Agility How do you get your organization to learn from the insights you have uncovered? And how can it adapt? Companies can become more

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Posted in Data Driven Marketing

Dimitri Maex on why you should read Sexy Little Numbers

Dimitri Maex, Managing Director of OgilvyOne New York, and author of Sexy Little Numbers, shares his reasons as to why you should read the book and what you will learn in this short video.

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Posted in Data Driven Marketing

Tech Companies, Meet Your New Best Customer

This article was originally posted on Bloomberg BusinessWeek Here’s an intriguing prediction: Market researcher Gartner (IT) estimates that by 2017 chief marketing officers will spend more on IT than their counterpart chief information officers. While this may come as a

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Posted in Data Driven Marketing

Five Imperatives for CMOs

This article was originally posted on ASmarterPlanet.com CMOs are under attack from all directions. They are being tasked by the C-suite to deliver both innovation and accountability, two disparate objectives that are sometimes at loggerheads with each other. And yet

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Posted in The Future of Selling

Forget Big Data. What your business needs is Dynamic Data.

This article was originally posted on BigThink.com Nikolaus Otto invented the basic design of the 4-stroke internal combustion engine – the power plant that today moves most of the vehicles on the world’s roads – back in 1862.  The engines

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Posted in Data Driven Marketing