Blog Archives

Storytelling: Defining the Narrative

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Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important.

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Posted in Social Media

Data & Storytelling

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Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.

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Posted in Sexy Little Numbers

Can Data be creative? Contagious Magazine investigates.

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In an interview with Dimitri Maex, MD of OgilvyOne New York, Contagious Magazine discusses dealing with data and the creative insights they can unveil.

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Posted in Data Driven Marketing

Data Visualization: Measuring Happiness in Germany

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OgilvyOne developed an online data visualization tool for o2 that goes one step further and focuses on the satisfaction of Germany in total.

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Posted in Data Driven Marketing

Measure What Matters: 4 Steps to Making Sense of Your Data

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Data can be intimidating. In ‘Sexy Little Numbers’ Dimitri Maex demonstrates how to determine what kind of information your business should be tracking — and how to make sense of it.

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Posted in Data Driven Marketing

A Data-Driven Reality Check for Your Marketing Budget

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This article was originally posted on Entrepreneur.com In their book Sexy Little Numbers (Ogilvy & Mather with Crown Business, a division of Random House Inc., 2012), Dimitri Maex and Paul B. Brown explain ways to use data analysis to help

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Posted in Data Driven Marketing

Making The Information Firehouse Manageable For Data-Driven Decisions

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This article was originally posted on FastCompany.com Yes, your company is being inundated with data. Yes, you need it to make decisions. Yes, there is someone who can help you. His name is Dimitri Maex. The daily data deluge can

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Posted in Data Driven Marketing

New Study Shows U.S. Consumers Willing To Share Personal Data

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A new landscape is emerging in the US: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange.

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Posted in Data Driven Marketing

Lessons in Analytical Agility From the Architect of the F-16

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This article was originally posted on AdAge.com Key Points From Fighter Pilot John Boyd’s Framework for Agility How do you get your organization to learn from the insights you have uncovered? And how can it adapt? Companies can become more

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Posted in Data Driven Marketing