Blog Archives

Tech Companies, Meet Your New Best Customer

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This article was originally posted on Bloomberg BusinessWeek Here’s an intriguing prediction: Market researcher Gartner (IT) estimates that by 2017 chief marketing officers will spend more on IT than their counterpart chief information officers. While this may come as a

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Posted in Data Driven Marketing

Five Imperatives for CMOs

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This article was originally posted on ASmarterPlanet.com CMOs are under attack from all directions. They are being tasked by the C-suite to deliver both innovation and accountability, two disparate objectives that are sometimes at loggerheads with each other. And yet

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Posted in The Future of Selling

Forget Big Data. What your business needs is Dynamic Data.

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This article was originally posted on BigThink.com Nikolaus Otto invented the basic design of the 4-stroke internal combustion engine – the power plant that today moves most of the vehicles on the world’s roads – back in 1862.  The engines

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Posted in Data Driven Marketing

It’s time for marketers to get back to basics

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This article was originally posted on DMNews.com We can track who views our marketing campaigns online. We can tell which ads they viewed; how long they looked, and where they went afterwards. Everything is measurable today. You’d expect me, as

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Posted in Data Driven Marketing

1-900-555-SEXY

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The third in our series of ads for “Sexy Little Numbers” is a play on the good old-fashioned dirty phone call. Because some people think that data is a dirty word. We absolutely disagree. We think numbers are sexy. Find

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Posted in Data Driven Marketing, Social Media

Sexy Little Numbers: Piping hot off the press!

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Dimitri Maex, Managing Director of OgilvyOne New York, the digital direct arm of Ogilvy & Mather, demystifies data analytics in his new book SEXY LITTLE NUMBERS: How to Grow Your Business Using the Data You Already Have. Written for the general reader,

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Posted in Data Driven Marketing

The Rise of the Digital Technologist

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“If it’s something important, get a colleague to improve it.” That’s one of the 10 writing tips that David Ogilvy shared in an internal memo sent to all of his employees in 1982. That’s solid advice, no doubt, but today

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Posted in Data Driven Marketing

Sexy Little Numbers: Can You Handle the Heat?

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Data. The word may not sound sexy, but here’s a thought that is: What it would mean for your business if you could figure out who your most profitable customers are, how to reach them most effectively, and how to

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Posted in Data Driven Marketing

A Lesson in Social Data for Brands: Expression vs. Intention

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This article was originally published on WhatWorksWhere.com. Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of

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Posted in Social Media

The Birth of Transmedia

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Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft,

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Posted in Social Media