Blog Archives

Is advertising the problem? Or is advertising the solution?


There is a universally held belief that advertising makes people want more things. This may indeed be true. But an equally important (and perhaps even more lucrative) use of advertising is to make people content with less.

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Posted in Great Selling Examples

Data Gets Big: How It’s Growing in Size and Value

Dimitri Maex, author of “Sexy Little Numbers,” sits down with Data Informed to discuss the critical roles that data and analytics are beginning to play in a field once thought to be disconnected from numbers.

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Posted in Data Driven Marketing

Marketing in a Digital World

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Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still transforming marketing.

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Posted in Customer Engagement, Data Driven Marketing, Digital Innovation

Ogilvy wins big at Cannes


The Cannes Advertising festival has been going on this week and the Ogilvy network has been making its presence known.

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Posted in Great Creative that Sells

Big Data versus Meaningful Data

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Determining which data is right for a Big Data plan is only one step toward converting those assets into actionable insight.

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Posted in Data Driven Marketing

Data is driving the evolution of marketing in China


Before we broach the subject of Marketing 3.0, it is necessary to review the evolution of digital marketing.

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Posted in Data Driven Marketing

A CEO’s Advice For The Third Chapter Of Your Career


Forbes interviews OgilvyOne CEO Brian Fetherstonhaugh about “passing the torch” in the 3rd phase of your career.

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Posted in Careers

Online Video: The Waiting is the Hardest Part


Like it or not, successful video producers have adjusted the output of their craft to mesh with the quick-judgment sensibilities of online video viewers.

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Posted in Customer Engagement, Mobile Marketing

Storytelling: Defining the Narrative

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Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important.

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Posted in Social Media

Data & Storytelling

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Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.

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Posted in Sexy Little Numbers