Forbes interviews OgilvyOne CEO Brian Fetherstonhaugh about “passing the torch” in the 3rd phase of your career.
Forbes interviews OgilvyOne CEO Brian Fetherstonhaugh about “passing the torch” in the 3rd phase of your career.
Like it or not, successful video producers have adjusted the output of their craft to mesh with the quick-judgment sensibilities of online video viewers.
Stories are driven by narrative, not by the medium. Recently, at Ogilvy & Mather UK’s 10th Digital Lab Day, Rory Sutherland, Vice Chairman, OgilvyGroup UK, explained how to define this narrative and why it’s important.
Smart storytelling, with a built-in reason to engage and an understanding of what people want to hear, is hugely important. Dimitri Maex talks about how in this world full of data, marketers can be extremely smart about how to use this data to make more relevant content.
At its core, metadata has one job to do: help people (or computers) find something based upon a specific need or desire. Nothing more. Nothing less. It could be online. It could be in an asset management system. The function is still the same. When metadata fails, the entire engagement with the user fails.
In an interview with Dimitri Maex, MD of OgilvyOne New York, Contagious Magazine discusses dealing with data and the creative insights they can unveil.
OgilvyOne developed an online data visualization tool for o2 that goes one step further and focuses on the satisfaction of Germany in total.
Data can be intimidating. In ‘Sexy Little Numbers’ Dimitri Maex demonstrates how to determine what kind of information your business should be tracking — and how to make sense of it.
This article was originally posted on Entrepreneur.com In their book Sexy Little Numbers (Ogilvy & Mather with Crown Business, a division of Random House Inc., 2012), Dimitri Maex and Paul B. Brown explain ways to use data analysis to help…
This article was originally posted on FastCompany.com Yes, your company is being inundated with data. Yes, you need it to make decisions. Yes, there is someone who can help you. His name is Dimitri Maex. The daily data deluge can…
