Ask anyone who works in social and they’ll inevitably tell you that they want deeper, richer customer engagement. But look at the activities that companies undertake in social and it’s not at all clear that they are engaging in the right places.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences.
The key to successful mobile platforms is simplicity and focus.
Digitally created data enables us to be more creative and to build genuinely consistent customer experiences more than ever before.
As performance marketers have known for decades, loyalty marketing, the act of increasing customer value by focusing efforts on your existing customers, can be a powerful driver of company growth.
Does Google Glass have the potential to become as ubiquitous as the mobile phone? Will Harvey, Creative Technologist for Ogilvy Digital Labs in London, experimented for two weeks with Google Glass and documented his findings.
Smart marketers love data; it helps us get to know our customer better and communicate on a more personal level, and happily this treasured data is readily available.