Blog Archives

Why Brands Must Think Like Software Companies

internet of things

We looked beyond our changing relationship with data to examine how companies will need to fundamentally rethink how they operate.

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Posted in Data Driven Marketing

Personal Data Will Become Our Personal Currency


Consumers, more aware of their own data than ever before, will also be more aware of the value inherent in it.

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Posted in Data Driven Marketing

The Five Rules Of Creating A Social Media Strategy

Social Media Strategy

Businesses are failing to effectively use social media to engage their customers at pivotal moments in the customer journey.

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Posted in Social Media

OgilvyOne China Cited As A Leader In China Digital Agencies Evaluation By Independent Research Firm

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OgilvyOne has been named a Leader in the newly released independent report “The Forrester Wave™: Digital Agencies in China – Strategy and Execution, Q1 2015.”

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Posted in Customer Engagement, Digital Innovation

Video Strategy Trends to Watch in 2015


2015 will be a year of reckoning for video strategies across a wide swath of brands, as a maturing marketplace increases business expectations for customer engagement, content effectiveness and clear ROI.

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Posted in Commerce, Customer Engagement

Providing the Right Content to Your Customers


Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.

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Posted in Customer Engagement

How to improve customer engagement through social

Social Value Benchmark

Ask anyone who works in social and they’ll inevitably tell you that they want deeper, richer customer engagement. But look at the activities that companies undertake in social and it’s not at all clear that they are engaging in the right places.

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Posted in Customer Engagement, Social Media

Top 5 Advertising and Technology Trends for 2015


At the recent #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from startups, enterprises, media and agencies, they predicted some of the technology trends to watch for next year. Here are a few.

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Posted in Digital Innovation

How To Get Started On Individualized Marketing

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Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences.

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Posted in Data Driven Marketing

The Huge Value In Using Online Video To Tell A Brand’s Story

DuPont collaboratory

There is huge value in using video to tell a brand’s story, and creative marketers are finding ways to communicate compelling messages to audiences through online videos.

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Posted in Social Media
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