Blog Archives

Video Strategy Trends to Watch in 2015


2015 will be a year of reckoning for video strategies across a wide swath of brands, as a maturing marketplace increases business expectations for customer engagement, content effectiveness and clear ROI.

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Posted in Commerce, Customer Engagement

Providing the Right Content to Your Customers


Making sure we understand our consumers, and are able to provide the right content at the right time is absolutely fundamental to the modern principles of marketing.

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Posted in Customer Engagement

How to improve customer engagement through social

Social Value Benchmark

Ask anyone who works in social and they’ll inevitably tell you that they want deeper, richer customer engagement. But look at the activities that companies undertake in social and it’s not at all clear that they are engaging in the right places.

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Posted in Customer Engagement, Social Media

Top 5 Advertising and Technology Trends for 2015


At the recent #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from startups, enterprises, media and agencies, they predicted some of the technology trends to watch for next year. Here are a few.

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Posted in Digital Innovation

How To Get Started On Individualized Marketing

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Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences.

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Posted in Data Driven Marketing

The Huge Value In Using Online Video To Tell A Brand’s Story

DuPont collaboratory

There is huge value in using video to tell a brand’s story, and creative marketers are finding ways to communicate compelling messages to audiences through online videos.

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Posted in Social Media

How to Create Meaningful, Impactful Mobile Platforms


The key to successful mobile platforms is simplicity and focus.

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Posted in Commerce, Mobile Retail

Digital and Data Savvy Marketers Will Drive Customer Engagement


Digitally created data enables us to be more creative and to build genuinely consistent customer experiences more than ever before.

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Posted in Customer Engagement, Data Driven Marketing

The Three Dimensions of Customer Loyalty


As performance marketers have known for decades, loyalty marketing, the act of increasing customer value by focusing efforts on your existing customers, can be a powerful driver of company growth.

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Posted in Customer Engagement

Ogilvy Digital Labs Report: Living with Google Glass


Does Google Glass have the potential to become as ubiquitous as the mobile phone? Will Harvey, Creative Technologist for Ogilvy Digital Labs in London, experimented for two weeks with Google Glass and documented his findings.

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Posted in Digital Innovation
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