Blog Archives

Marketing Trends for Consumers in 2014

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The Ogilvy Digital Labs in London takes a look at some of the big consumer marketing trends happening in 2014 and beyond.

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Posted in Commerce, Digital Innovation

OgilvyOne boss Brian Fetherstonhaugh talks careers

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Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.

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Posted in Careers

Career Rocket Fuel: here’s what you really need to get right about work

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Brian Fetherstonhaugh, Chairman and CEO for OgilvyOne Worldwide, spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work life, designed with long-term success in mind.

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Posted in Careers

Why eCommerce Numbers Only Tell Part of the Story

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Most eCommerce firms today operate under the assumption that their own transactional data is adequate for merchandising their products and creating compelling offers. This is a far too limiting view.

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Posted in Commerce, Data Driven Marketing

The Four Key Principles of Direct Response

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In order for direct response to not only survive but flourish in the ever-demanding 21st century, it needs reframing. And, as with any successful reframing exercise, we need to widen the lens we use to view direct response.

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Posted in Great Selling Examples

The truth about eCommerce today

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You know the old saying, about how numbers don’t lie? Here’s the thing about eCommerce today: The numbers don’t always tell the full story, either.

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Posted in Commerce, Data Driven Marketing

5 Reasons Why A Career In eCommerce Is Hot Right Now | Digital Marketing Careers

5 Reasons

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.

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Posted in Commerce

The Importance of Real-Time Insights

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Sean Muzzy, CEO North America for Neo@Ogilvy discusses marketing across the many devices consumers now use and the importance of real-time insights.

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Posted in Data Driven Marketing

Making Continuous Commerce into “Intimate Commerce”

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In a world where shopping is no longer isolated to a particular channel, a brand’s ability to build relationships with consumers through personal interactions at every step of the buying journey is crucial to their success.

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Posted in Commerce

Mind the gap: Mobile and in-store commerce should have the same standards

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If your in-store and digital experiences don’t align, your Continuous Commerce™ strategy may fall short.

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Posted in Commerce
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