Blog Archives

Customer Value Management: Big implications through little interactions

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Smart marketers love data; it helps us get to know our customer better and communicate on a more personal level, and happily this treasured data is readily available.

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Posted in Customer Engagement, Data Driven Marketing

Measure your online marketing know-how

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Social media marketing is crying out for a uniformed measurement process.

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Posted in Social Media

Future of Loyalty Marketing | Creating Customer Value and Brand Loyalty

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Learn how the future of loyalty marketing will go beyond loyalty programs to create customer value. OgilvyOne shares six ways to drive brand loyalty.

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Posted in Customer Engagement

Your new digital strategy: turn employees into influencers

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Brands continually look for strategic ways to spread their content. They are seemingly unaware, though, that the most powerful promoters might be sitting in the cubicles next to them.

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Posted in Social Media

Marketing Trends for Consumers in 2014

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The Ogilvy Digital Labs in London takes a look at some of the big consumer marketing trends happening in 2014 and beyond.

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Posted in Commerce, Digital Innovation

OgilvyOne boss Brian Fetherstonhaugh talks careers

3 DOORS DOWN

Brian has been thinking about careers for decades and lecturing on the topic for the last dozen years at places like Yale, MIT, Harvard, Columbia, McGill and NYU. Here are some of the things he feels you might not be thinking about your career, but should be.

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Posted in Careers

Career Rocket Fuel: here’s what you really need to get right about work

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Brian Fetherstonhaugh, Chairman and CEO for OgilvyOne Worldwide, spends a lot of time thinking and talking about careers. Here, he offers a detailed plan for each stage of work life, designed with long-term success in mind.

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Posted in Careers

The Four Key Principles of Direct Response Marketing

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In order for direct response to not only survive but flourish in the ever-demanding 21st century, it needs reframing. And, as with any successful reframing exercise, we need to widen the lens we use to view direct response.

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Posted in Great Selling Examples

The truth about eCommerce marketing today

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You know the old saying, about how numbers don’t lie? Here’s the thing about eCommerce today: The numbers don’t always tell the full story, either.

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Posted in Commerce, Data Driven Marketing

5 Reasons Why A Career In eCommerce Is Hot Right Now | Digital Marketing Careers

5 Reasons

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.

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Posted in Commerce
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