Speaking at a Shopper Marketing conference in Prague a few weeks ago, I experienced one of those moments that only comes along from time to time in one’s working life, one of those moments when you think “hang on, we…
Speaking at a Shopper Marketing conference in Prague a few weeks ago, I experienced one of those moments that only comes along from time to time in one’s working life, one of those moments when you think “hang on, we…
You’ve read the whitepaper, now check out highlights of key findings from the OgilvyOne/OgilvyAction mobile shopper research in this presentation, “From Armed to Charmed.” The Mobile Shopper – From Armed to Charmed presentation View more presentations from Ogilvy & Mather…
OgilvyOne and OgilvyAction Launch Research-Driven White Paper We set out to discover how the growing penetration of Smartphones influences the way people build brand preference and select, purchase and experience products. The findings form the basis of a new, research-driven…
Shoppers will become increasingly sophisticated in their use of mobile phones to inform buying decisions and facilitate purchases while in the retail environment, according to new research Shopper Adoption of Mobile. Rather than regarding these shoppers as potential threats, marketers…
Mobile is now an essential shopper marketing and retail activation touchpoint. Shoppers are using mobile sites, apps and utilities to assist in their purchase decisions and, as a result, we see a huge opportunity in using mobile technology to both…
A new trend we’ve observed is the increasing sophistication of shoppers using their mobile device to inform shopping decisions and facilitate retail purchases. As the behavior of Innovators tips over into the mainstream, retailers should expect to see more in-store…
